Role Overview
Clients bring you in to protect and grow their margins without losing market traction. Your role isn’t just to adjust numbers—it’s to make strategic decisions that balance profitability, competitiveness, and brand positioning. Whether you’re managing a 10-SKU setup or a 1,000-SKU catalog, clients expect you to know when to push, when to hold, and when to pull back. You exist to help them avoid lazy discounts, race-to-the-bottom pricing, and margin erosion that slowly kills a business. If pricing isn’t monitored with precision and discipline, clients bleed cash without realizing it until it’s too late.
This is not an admin-level price changer or promo scheduler. Copying price lists from suppliers or uploading discount codes isn’t the job. Clients need your judgment—not just implementation. If you’re not actively evaluating cost changes, market trends, MAP policies, or buyer behavior, you’re missing the point. This role demands sharp attention to how pricing and promos move units while protecting profitability—small errors here have a heavy cost.
Do this well, and clients gain pricing power, leaner inventories, and dependable cash flow. Misread the market or miss critical supplier changes, and clients lose orders, lose trust, and potentially lose the account. You are directly tied to revenue outcomes—no buffer, no fluff. Your decisions impact daily sales velocity, long-term customer acquisition, and wholesale partner relationships. Reliability, accuracy, and commercial instinct define your value.
Standards You Must Meet
• You’re expected to maintain profitable pricing that matches market shifts — clients should see active logic behind every price move, not reactive guesswork.
• Discounts must be strategic, time-bound, and margin-safe — random markdowns or flat promos that kill profit are a red flag.
• Stay ahead of supplier cost changes, MAP updates, and competitor moves — clients will not tolerate slow responses that impact sell-through.
• Your job is to prevent margin erosion; if clients lose dollars per unit over time without explanation, you’ve failed the core function.
• Zero tolerance for upload-only work — pricing updates must come with rationale, impact checks, and risk assessment.
• Clients expect immediate visibility into what’s working — baseline vs. promo performance should be tracked and reported, not assumed.
• Velocity and conversion should improve under your watch; if volume goes up but margin tanks, your strategy is flawed.
• In wholesale and reseller setups, pricing must respect channel roles — violating MAP or undercutting a partner is a trust-killer.
What You’ll Be Doing
• Maintain weekly pricing checks across all active SKUs to align with supplier cost shifts, MAP policies, and profit targets.
• Set up and close out promotions with clear start/end dates, calculated margin impact, and performance tracking built in.
• Analyze category competitors regularly to time offensive or defensive price moves that control positioning without sacrificing unit margins.
• Enforce MAP compliance across Shopify and wholesale channels to protect brand integrity and avoid reseller conflicts.
• Run SKU-level performance reviews comparing baseline sales to boosted promo periods, flagging what scaled profitably.
• Coordinate with inventory owners to prioritize markdowns on aging or overstocked items without exposing core lines.
• Identify and stop pricing errors that risk overlap, cannibalization, or zero-margin outcomes before going live.
• Automate repetitive pricing and discounting tasks using verified tools to reduce error and increase turnaround speed.
What You’ll Hand Over
• A weekly pricing change log with rationale, margin impact, and competitor benchmarks for each adjusted SKU.
• A completed promo calendar with start/end dates, projected vs. actual conversion rates, and profit impact summaries.
• A monthly MAP compliance report highlighting at-risk items, violations caught, and corrective actions taken.
• A promo vs. baseline performance dashboard showing unit velocity, AOV shifts, and margin variance by SKU or category.
• A monthly margin review report surfacing pricing gaps, supplier cost shifts, and recommended price corrections.
Tools You’ll Need to Use
• Shopify Admin – Central to managing product pricing, discounts, and visibility across multiple online storefronts.
• Google Sheets or Microsoft Excel – Essential for pricing analysis, margin tracking, and bulk product updates.
• Inventory Source or similar CSV-ready catalog tools – Supports batch repricing and synchronized supplier updates.
• Amazon Seller Central – Required for monitoring MAP compliance, adjusting competitive pricing, and managing wholesale listings.
• Wholesale Suite (or similar Shopify apps) – Used to set tiered pricing, volume discounts, and promotion rules specific to reseller customers.
• Keepa or similar price tracking tools – Helps analyze pricing history and competitive benchmarking, particularly in distribution channels.
• Discounted Upsells / Bold Discounts (Shopify apps) – Core tools for building limited-time offers, bundles, and volume-based promotions.
Why Work Smarter
If you can’t automate basic repetitive tasks, your client is paying more than they should — and eventually, they’ll replace you. This doesn’t mean you have to build full systems overnight, but it does mean you need to recognize where automation fits, how to spot a task that should be automated, and what tools the client may already be using. Workflow automation is no longer optional knowledge — it’s the new baseline, even if no one says it out loud yet.
OES sets this as a standard not because it’s trendy — but because the market has already shifted. We meet that shift head-on, and our VAs must too.
Why Your Work Matters
In Shopify and wholesale accounts, pricing isn’t just a detail—it’s where profit is won or lost by the hour. When SKUs are priced too low, clients bleed margin. When promos are poorly timed or misaligned with market trends, velocity stalls. Repricing and promotions are daily battlegrounds, not seasonal tasks. Every dollar missed in margin or mistimed in discounting chips away at revenue, inventory health, and long-term customer value.
This is not background work—it’s a frontline role tied directly to profitability. Clients don’t have the capacity to double-check logic or catch bad prices before they go live. If you’re not actively leading with strategy, analysis, and market awareness, you are a liability. Do this job right, clients keep their edge in crowded markets, move stock cleanly, and avoid channel conflict. Do it wrong, they lose money, trust, and their position in the supply chain—fast.
What We Expect From You
As a Specialist Repricing and Promotions Expert in the Shopify + Wholesale line at OES, you are a margin guardian and a market tactician. You’re expected to manage price velocity, supplier cost volatility, and platform rule sets with discipline and clarity. This isn’t about reacting to market movement—it’s about anticipating it, measuring the risk, and executing pricing and promo strategies that protect profitability at scale. You have sound judgment on when to push and when to hold, informed by data, compliance requirements, and brand exposure. If you’re not confident in your changes being client-ready without review, you’re not operating at Specialist level yet.
We’re looking for someone who can sustain pricing consistency across hundreds of listings, catch exposure risks before they hit QA, and own the P&L impact of their decisions without shortcutting due process. You understand how a price edit affects not just today’s sales, but MAP compliance, lifetime margins, and supplier relations. You operate within promotional windows and markdown structures with high attention to financial logic, not just sell-through. Above all, you bring discipline to volatile environments—because at Specialist level, OES doesn’t just expect execution, it expects strategy. If you can’t link your repricing logic to profit control, you’re not ready for this seat.
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$540 – $1,260
OES salary standards reflect real market benchmarks, tier and experience level, ensuring fair pay for VAs and realistic expectations for clients.
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