Role Overview
Clients bring on a Repricing and Promotions Expert in the eBay + Reselling/Wholesale space to stay competitive where it counts most—price, margin, and sell-through rate. Your job is to move inventory strategically without bleeding profit, by leveraging price adjustments and time-sensitive promotions. Repricing is not just about lowering prices; it’s about extracting the maximum possible value at every stage of the product lifecycle. Clients expect you to understand market signals, competitor activity, and platform trends—and respond with smart, timely action that keeps products visible and profitable.
This is not a basic VA role doing price changes off a script. It’s also not a “set-it-and-forget-it” task. Success here requires daily vigilance, commercial instinct, and the ability to think like a reseller: numbers-first, but market-aware. Get it right, and you help a client scale profitable volume while keeping stale inventory moving. Get it wrong, and you can tank a listing’s velocity, damage margins, or trigger platform warnings. Clients invest in this role to win the buy box, not to chase it—so the standard is high, and the risk-reward is real.
Standards You Must Meet
• Prices must be actively managed based on real market data — not guesswork — so your repricing logic balances competitiveness with preserved margin.
• You’re expected to track sell-through rates weekly and flag any SKUs that are underperforming, overstocked, or becoming stale.
• Clients rely on tight execution of promotions that are timely, aligned with platform trends, and optimized to drive volume without killing profit.
• Unmonitored listings, pricing gaps, or promotion errors that result in suppressed visibility or margin losses are unacceptable.
• Your decisions must reflect platform intelligence — competitor activity, category shifts, seasonality — not just internal stock numbers.
• Changes should never create platform risk; avoid pricing violations, generic bulk edits, or anything that breaks policy compliance.
• You should surface patterns proactively — if a pricing strategy is working (or not), clients expect a breakdown and your next move.
• Ultimately, every price change or promo push you make should serve a clear commercial goal: faster sell-through with profit still intact.
What You’ll Be Doing
• Adjust product prices daily based on live competitor tracking, sales performance, and margin floors.
• Run weekly SKU audits to flag low-velocity, overstocked, or at-risk items needing pricing or promo intervention.
• Launch strategic promotions aligned with seasonality, platform trends, and target sell-through windows.
• Analyze eBay and cross-platform pricing data to recommend actionable shifts — never guess or copy blindly.
• Review listing health weekly to catch suppressed or underperforming items caused by pricing or policy missteps.
• Maintain compliance with pricing rules, MAP policies, and platform thresholds that protect account standing.
• Generate data-backed reports that explain results and guide your next pricing or promotional move.
• Build basic workflows or use automation tools to reduce manual lag in repricing and promo execution.
What You’ll Hand Over
• A weekly pricing and performance report with sell-through metrics, margin status, and flagged SKUs that require strategic adjustment.
• A validated list of live promotions, including start/end dates, discount logic, and the expected impact on inventory movement.
• A competitor pricing summary across priority SKUs, with suggested actions to maintain visibility and margin advantage.
• A cleaned and audited SKU list showing removed price gaps, corrected listing errors, and resolved suppression risks.
• A monthly summary of pricing wins and failed tests, with clear insights on what’s working and next-step recommendations.
Tools You’ll Need to Use
• Seller Hub (eBay) — Central for managing listings, promotions, and performance metrics across all active inventory.
• Terapeak — Key for data-backed market research, pricing trends, and competitive analysis within eBay.
• Spreadsheet Software (Google Sheets / Excel) — Essential for bulk pricing updates, cost tracking, and margin calculations.
• Sku Grid — Used to monitor supplier pricing and stock levels to maintain accurate listings and competitive pricing.
• RepricerExpress or similar — Important for automating pricing strategies to stay competitive without sacrificing profit.
• eBay Promotions Manager — Critical for running sales events, volume discounts, and coupons to drive traffic and conversions.
• Keepa (for Amazon cross-list monitoring) — Used to benchmark price fluctuations on Amazon for wholesale arbitrage decisions.
Why Work Smarter
You don’t need to be a coder. But you do need functional awareness of how automation can remove grunt work — price change alerts, stock-level syncing, triggered discount campaigns, and so on. Knowing how to plug tools into each other is quickly becoming the unspoken baseline. The VAs who learn this will stay valuable. Those who don’t will be replaced.
At OES, we’ve set this as a standard not because it’s “nice to have,” but because clients already expect it — with or without saying it.
Why Your Work Matters
In reselling and wholesale, price isn’t an input — it’s a daily decision point that drives profit, velocity, and platform visibility. The margins are tight, the competition is live, and your client is only as good as the pricing intelligence they act on. Every delay in repricing, every stale SKU left untouched, every misaligned promotion costs real money. This role holds the controls for whether listings move profitably or sit dead in the water.
Clients aren’t hiring a back-office assistant — they’re trusting you to make judgment calls that directly impact whether their business scales or stalls. One mispriced product can fail velocity algorithms. One discount run at the wrong time can erase margin across dozens of units. But done right, your work creates margin while still moving volume — and that’s the lever clients are paying for. This isn’t support; this is frontline commercial execution.
What We Expect From You
You are a disciplined strategist who understands the real cost of pricing mistakes in a high-volume, razor-margin eBay business. As a Specialist in Repricing and Promotions, you’re not just adjusting numbers – you’re actively managing risk, defending profitability, and executing move-by-move tactics that shape the client’s bottom line. You think in profit deltas and velocity trade-offs, and you don’t apply blanket discounts—you engineer calculated promotional strategies that stay inside MAP, seller policy, and cash flow constraints. Your decisions must reflect sound judgment based on sales history, competition, repricing rhythm, and platform behavior.
We’re looking for someone who sees repricing and promotions as tactical levers—not routine tasks. You’re expected to spot early signs of stagnation, make decisive changes, and justify those moves with data, not guesswork. The role demands accountability: your updates push—or pull—product out, so precision at scale is non-negotiable. If you lean toward reactive adjustments or “safe” discounts, this isn’t your lane. Own this seat, and you’re not just keeping prices moving—you’re keeping the business competitive day to day.
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$500 – $1,070
OES salary standards reflect real market benchmarks, tier and experience level, ensuring fair pay for VAs and realistic expectations for clients.
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