Role Overview
Clients don’t hire a PPC Advertising Strategist just to “run ads.” They hire for profitable control. Your job is to scale revenue without wasting spend, protect margin in high-competition markets, and push the brand’s visibility forward with clear intent. That means mapping strategy to product lifecycle, market conditions, and ad platform behavior—not just launching campaigns. You’re expected to keep a sharp eye on performance trends and make judgment calls that drive real business outcomes.
This is not a technician role. Clients aren’t paying for someone to merely set bids or follow SOPs. They need someone who thinks like an owner with their ad dollars—someone who sees through the noise of the account and takes decisive action when the account is bleeding or plateauing. Done well, this role builds long-term competitive edge. Done poorly, it drains profit, kills momentum, and breaks trust fast.
Standards You Must Meet
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You’re expected to improve profitability with clear, week-over-week control of ACoS, TACoS, and spend efficiency—random spikes or flatlining trends signal missed management.
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Every campaign should be launched with purpose; clients will not tolerate tactics that chase impressions without tying back to product positioning or lifecycle timing.
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Clients want eyes-on-account daily; delays in catching wasted spend, draining keywords, or stalled ads directly break trust and cost performance.
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You must own revenue upside—if spend increases, results must scale accordingly, with ROAS and conversion rates tracked and explained.
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Strong keyword strategy is non-negotiable; clients expect intelligent targeting, winning search term capture, and constant refinement across exact, phrase, and broad.
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Don’t wait for a crisis to act; strategic pivots must come proactively, with clients seeing fast, data-backed judgment when market conditions shift.
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Precision reporting is part of the value—clients expect short, clear recaps that show what you did, why it matters, and what’s next.
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Above all, you’re judged by your ability to drive dependable momentum—if performance stalls and you don’t respond, the client will see it before we do.
What You’ll Be Doing
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Audit and adjust campaigns daily to eliminate wasted spend, stop underperforming keywords, and protect margin before it drops.
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Develop and refine keyword strategies weekly—balancing broad discovery with precise targeting based on actual search term data.
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Launch and manage campaigns with specific product, pricing, and lifecycle logic—no aimless spending or untracked tests.
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Track ACoS, TACoS, ROAS, and conversion rates over time, responding quickly to shifts before they stall performance.
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Reallocate budgets with intent—scaling winning ASINs while reducing exposure on high-cost, low-converting placements.
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Send clear status updates to clients that explain actions taken, results seen, and next steps—with no fluff or filler.
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Flag when a strategic reset is needed—correcting stalled campaigns, inefficient funnels, or misaligned ad structures fast.
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Coordinate with brand, pricing, and creative teams to ensure ads reflect current offers and stay competitive in market.
What You’ll Hand Over
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A weekly performance summary showing clear shifts in ACoS, TACoS, ROAS, and CVR—highlighting what actions were taken, why, and what’s next.
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A live, categorized campaign tracker linking each campaign to product lifecycle stage, offer timing, and goal-specific KPIs.
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Bulletproof keyword list updates each week—refined by match type, conversion data, and funnel placement, with poor terms paused or reallocated.
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Strategic budget reallocation logs with rationale—showing where spend was cut, scaled, or shifted to protect margin and drive growth.
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A short strategic recap video or Loom recording (when needed) to walk clients through major pivots, wins, or warnings in plain language.
Tools You’ll Need to Use
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Amazon Ads Console – Primary platform for building, managing, and optimizing PPC campaigns across Amazon marketplaces.
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Walmart Ad Center – Essential for creating and analyzing paid campaigns within the Walmart ecosystem.
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Shopify Admin + Marketing Reports – Used to track campaign impact, ROAS, and performance of paid channels within the Shopify store.
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Helium 10 (Ads + Analytics) – Critical for keyword research, competitor analysis, and performance tracking across Amazon.
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Google Sheets (Advanced) – The standard for managing campaign data, budget tracking, and KPI reporting with accuracy and speed.
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Bulk File Editors (Amazon + Walmart) – Enables efficient large-scale campaign and bid adjustments, crucial for high-volume accounts.
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Seller Central + Brand Analytics – Supports data-backed decisions around ad targeting, keyword selection, and audience insights on Amazon.
Why Work Smarter
Nobody’s asking you to code. But if you’re managing ads in 2024 and you don’t know how workflows connect, how tasks trigger each other, or how to eliminate repetitive manual steps — you’re working below modern performance standards. Full stop.
At OES, we don’t train for yesterday’s roles. This skill set is not “advanced” anymore — it’s becoming table stakes. We expect you to move at the pace of the market, because that’s what our clients already do.
Why Your Work Matters
Ad spend is one of the easiest ways to kill margin—and one of the fastest ways to scale profit when handled with precision. Right now, clients are pouring thousands into Amazon, Walmart, and Shopify PPC every single week. If the wrong terms drain budget, if lifecycle timing is missed, or if performance stalls go unchecked for even a few days, the costs stack fast. This role exists to prevent that damage and to trigger intentional, profitable growth—week over week, without guesswork.
This is not background support work. Done right, strategic PPC management gives clients direct control over revenue, visibility, and market share. Done wrong, it burns trust within days. That’s why we treat this seat as mission-critical. Because if you’re not driving results clearly and decisively, clients will feel the gap long before they ever say a word—and they won’t hesitate to find someone who will.
What We Expect From You
As a Strategist-tier PPC Advertising Manager, you are expected to own decisions that carry real risk and real upside. You direct accounts with profitability as your north star, not just traffic or impressions. You don’t rely on default plays—you build strategies grounded in data, margin logic, and your clear understanding of buyer behavior across Amazon, Walmart, and Shopify. When new variables hit—budget shifts, seasonal swings, algorithmic changes—you don’t react, you recalibrate. At this level, you’re accountable for judgment calls that affect inventory flow, ad spend efficiency, and real dollars in real time.
We’re looking for someone who sees ad strategy as a lever to scale, not a checklist. You work upstream—coordinating with catalog, offers, and creative—to make sure your campaigns aren’t just live, but lethal. You’re disciplined with budgets, sharp on compliance, and confident guiding clients through complex ad scenarios with clarity and conviction. You’ve made decisions before that either protected a margin or lost one—and you took full responsibility. That’s the kind of operator we trust with this tier.
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$800 – $2,250
OES salary standards reflect real market benchmarks, tier and experience level, ensuring fair pay for VAs and realistic expectations for clients.
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