Role Overview
Clients don’t hire you to “run ads.” They hire you to protect profit and drive marketplace growth through paid traffic that converts. As a PPC Expert in Amazon, Walmart, or Shopify, your real value is in managing ad spend with precision—where every click matters and every dollar has a job. You are expected to scale what works, cut what doesn’t, and read the signals behind the data. When you perform well, the client sees clear ROI, increasing rank, and compounding sales velocity over time.
This is not a set-it-and-forget-it job, nor is it about chasing impressions or trying every new tactic. The client doesn’t need a technician—they need a strategic operator who understands how ads impact inventory flow, organic rank, and bottom-line profit. Get this wrong, and it’s not just wasted spend—it’s lost momentum, stalled launches, and shrinking margins. PPC is one of the highest-leverage levers in the business. The responsibility is heavy because the results are visible, fast, and financially critical.
Standards You Must Meet
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You must protect profitability by maintaining target ACOS/TACOS while driving measurable growth in revenue and rank.
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Budgets are not suggestions — every dollar should deliver data or ROI, not waste.
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Clients expect constant iteration; stale campaigns with no testing or optimization signal neglect.
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Your reporting must connect spend to outcomes — no fluff, just clear cause and effect.
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You’re expected to lead ad strategy, not wait for instructions; weak or reactive execution erodes trust.
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Ad performance must align with inventory and launch phases — pushing traffic to out-of-stock listings is unacceptable.
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High impressions with low conversions are a red flag — you are judged on impact, not activity.
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If ranking stalls or profitability drops and you don’t flag it first, you’ve already lost control.
What You’ll Be Doing
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Manage daily budget pacing and bid adjustments across campaigns to maintain ACOS/TACOS targets without overspending.
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Audit search term, keyword, and placement performance weekly to eliminate waste and double down on high-ROI assets.
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Sync ad strategy with launch and inventory status—pausing, scaling, or pivoting based on real-time stock and performance signals.
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Build clean campaign structures for efficient optimization, avoiding ad overlap, keyword cannibalization, or bidding conflicts.
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Lead structured testing schedules (audiences, creatives, bids) and track winners with data-backed confidence.
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Report ad performance with simple, no-fluff insights that connect spend to rank, revenue, and velocity.
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Identify and flag performance gaps, profit drains, or rank stalls before they compound—don’t wait to be told.
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Leverage automation tools to streamline reporting, tag performance shifts, and reduce manual tracking overhead.
What You’ll Hand Over
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A weekly PPC performance report showing ACOS/TACOS trends, top-performing keywords, and immediate action steps.
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A live campaign map updated with current bids, match types, and placements across Amazon/Walmart/Shopify platforms.
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A ranked keyword list validated by recent conversion data, segmented by phase (launch, rank, scale, or liquidate).
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A summary of A/B test results with clear recommendations on which ad variations to scale or shut down.
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A flagged issue log documenting any profit leaks, ranking stalls, or inventory risks with proposed mitigations.
Tools You’ll Need to Use
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Amazon Ads Console — Core platform for managing, optimizing, and scaling PPC campaigns on Amazon.
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Walmart Connect — Essential for running and analyzing sponsored product and display campaigns on Walmart Marketplace.
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Shopify Admin & Marketing Dashboard — Needed to track ad attribution, shopper behavior, and campaign ROI within Shopify stores.
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Helium 10 (Adtomic module) — Used for keyword intelligence, PPC performance tracking, and campaign optimization on Amazon.
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Google Ads — Key for retargeting, brand defense, and driving off-Amazon traffic to product listings and DTC stores.
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Bulk Sheets (Amazon & Walmart) — Required for efficient multi-campaign adjustments, bid updates, and scaling efforts.
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Excel or Google Sheets — Critical for building reports, analyzing campaign data, and forecasting ad spend ROI.
Why Work Smarter
As a PPC Advertising Expert, you’re expected to know how and when automation applies — whether that’s auto-generating reports, syncing campaign data, or tagging performance trends for review. This isn’t about mastering every tool right now. But it is about understanding that clients assume you can streamline the basics. If you can’t, they assume — correctly — that they’re paying for inefficiency.
At OES, we treat automation awareness as a standard, not a bonus. Because the market already does.
Why Your Work Matters
Right now, the gap between ad spend and actual profit is where most brands bleed margin—and that’s why this role can’t afford missteps. Every campaign you touch either protects bottom-line profitability or erodes it. When a PPC expert executes poorly, launches stall, budgets get burned, and customer trust vanishes fast. There’s no hiding weak results behind fluff reporting or delayed actions—the financial impact shows up in real time.
This isn’t a backend task. It’s a frontline position that directly influences cash flow, organic rank, and inventory turnover. Clients don’t see you as “support”—they see you as the operator responsible for turning spend into scalable momentum. When campaigns hit, listings move, ranking sticks, and revenue climbs. That’s why this role is non-negotiable at OES: it drives outcomes that matter, right now.
What We Expect From You
As a Specialist-level PPC Advertising Expert at OES, you’re not just managing campaigns—you’re directly responsible for profit outcomes tied to paid traffic decisions. You are expected to operate with strategic precision across Amazon, Walmart, and Shopify platforms, particularly in Private Label environments where margins are thin and data integrity is non-negotiable. You must make the right call under pressure, adjust quickly to signal-level shifts, and back every decision with numbers you understand deeply. This role demands disciplined judgment, a mastery of platform-specific ad ecosystems, and a methodical approach to profitable scaling.
We’re looking for someone who owns outcomes. That means consistently finding incremental wins while protecting against major losses—especially when budgets are rising. You understand the cost of bad attribution, under-optimized targeting, or undisciplined testing, and you won’t let it happen on your watch. At this tier, you are expected to guide clients and internal teams with confidence, explain your logic clearly, and be ready to take full accountability for the performance you drive. This is a decisive role—profits are made or lost here, and you must be ready to carry that weight.
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$625 – $2,000
OES salary standards reflect real market benchmarks, tier and experience level, ensuring fair pay for VAs and realistic expectations for clients.
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