Role Overview
Clients don’t hire a Paid Ads Expert just to “run ads.” They hire you to generate profitable traffic — real buyers, not just clicks — and to scale that performance consistently. In WooCommerce + dropshipping, this role directly impacts the store’s cashflow. You are expected to drive high-quality acquisition at a cost the store can sustain. If you can’t make the paid engine profitable, the business model breaks.
This is not a testing ground or a sandbox for “trying things out.” It’s a performance-driven role with real money on the line. Clients expect you to understand not just ad platforms, but product-margin math, buyer behavior, and store dynamics. Ads that don’t align with trends, funnel logic, or shipping realities cost time and kill trust. Your insight needs to go beyond CTR and ROAS — clients pay for judgment, not guesswork.
The stakes are high: done well, your work creates repeatable conversions, scalable revenue, and predictable volume. Poor output, on the other hand, burns ad spend and makes the client question the viability of their entire business. That’s the weight of this seat. OES clients don’t need someone who’s available — they need someone who’s accountable.
Standards You Must Meet
• You’re expected to produce profitable campaigns that scale — not just ROAS screenshots, but actual margin-aligned growth, week over week.
• Traffic must convert. High CTRs with low sales will not be seen as progress — clients are watching bankable revenue, not vanity metrics.
• Budgets must be used with precision. Every dollar spent should be traceable to intent, return, or learning — wasted ad spend erodes trust fast.
• Winning products don’t just appear — you’re expected to test with purpose and spot traction early, not chase random ideas or trends.
• Platforms change, but excuses don’t land. Clients rely on you to adapt fast, make strategy calls, and keep results stable despite shifts.
• Campaign setups must reflect store reality — misaligned targeting, wrong regions, or ad promises that don’t match delivery will raise red flags.
• You are accountable for pacing, checks, and performance reporting — missing data, late updates, or guesswork in decision-making is unacceptable.
• When results dip, you don’t spin — clients expect you to own the problem, present real options, and lead the fix.
What You’ll Be Doing
• Launch and scale high-converting ad campaigns across Meta and Google with targeting, creative, and spend matched to product economics.
• Monitor daily performance signals and execute timely optimizations to prevent revenue dips and waste.
• Run structured testing on audiences, creatives, and offers — only where aligned with store goals and buyer intent.
• Track budget pacing closely and ensure all spend contributes to verified data or measurable return.
• Translate platform metrics into clear weekly updates focused on ROAS, volume, and contribution to cashflow.
• Flag underperformance early, recommend corrective playbooks, and lead execution without delay.
• Sync messaging and targeting with store logistics — regions, fulfillment speed, and customer expectations must match offer promises.
• Deploy or maintain automation tools that reduce manual errors, tighten feedback loops, and keep reporting accurate in real time.
What You’ll Hand Over
• A weekly campaign performance report that ties ad spend to actual revenue, with clear actions taken and next steps proposed.
• A validated list of top-performing products and angles, backed by test results and aligned with current store data.
• An active, optimized campaign structure in Meta and/or Google Ads that reflects current margin thresholds and inventory realities.
• A synced dashboard or sheet showing budget pacing, conversion trends, and return benchmarks — updated and accessible at all times.
• A summary of troubleshooting steps and recovery strategies when dips occur, showing ownership and data-backed decisions.
Tools You’ll Need to Use
• Meta Ads Manager – Core platform for managing and optimizing Facebook and Instagram ad campaigns across the funnel.
• Google Ads – Essential for running keyword-targeted search and shopping campaigns to drive high-intent traffic.
• Google Analytics – Critical for tracking user behavior, conversion paths, and paid traffic performance insights.
• WooCommerce – Needed to align ad strategy with product listings, checkout flow, and on-site user experience.
• Klaviyo – Integrates with ad platforms and WooCommerce to create retargeting sync and support lifecycle marketing.
• Hotjar – Used for monitoring user engagement and friction points that affect ad conversion performance.
• Google Tag Manager – Vital for deploying tracking pixels and conversion events without direct code editing.
Why Work Smarter
You don’t need to be an engineer, but you do need working knowledge of tools like Zapier, Make, or n8n. Automated routines that sync analytics, trigger alerts, or update sheets are now standard in lean, profitable stores. Knowing how automation fits into ad operations isn’t a bonus skill anymore—it’s becoming the baseline expectation, whether spoken or not.
OES sets this as part of our standard because real businesses already demand it. We’re not catching up to the future—we’re operating in the present.
Why Your Work Matters
In WooCommerce + dropshipping, profit lives or dies by how well paid traffic converts. This isn’t a brand-awareness game — it’s direct-response, high-stakes execution. With shipping costs rising, margins tightening, and buyers more selective than ever, every ad dollar needs to perform. Poor targeting, weak copy, or sloppy testing isn’t just a mistake — it’s a loss the client feels immediately in their cashflow. No other channel burns faster or scales quicker — which is exactly why this seat is mission-critical.
Right now, clients aren’t asking for more ideas — they’re asking for consistency, judgment, and accountability over results. They expect you to see the problem before it shows up in the P&L, to protect spend when returns slip, and to lead confidently when pivots are needed. When you get this right, you don’t just create revenue — you establish confidence, predictability, and trust that the store can grow. If you get it wrong, the consequences hit fast: ad waste, cart drop-offs, and stores that sink when they should scale.
This role isn’t “running ads” — it’s running point on acquisition. If the engine stops working, so does the business. That’s why OES treats this seat as non-negotiable.
What We Expect From You
As a Specialist in Paid Ads for WooCommerce + Dropshipping at OES, you’re expected to think beyond platform management. You understand ROAS isn’t just a metric—it’s your report card. You’re not guessing with budgets; you’re forecasting with intent, managing campaigns as if the money were your own. You see past shiny metrics and go straight to what drives margin and lifetime value. Every dollar spent needs to serve a strategic purpose, and you’re the one making sure it does.
We’re looking for someone who owns outcomes—who doesn’t outsource judgment to the algorithm. You should have the discipline to stick to campaign structures that work, and the clarity to pivot fast when something breaks. You operate inside risk, not away from it—but always with control and calculation. Compliance, profitability, and data integrity sit at the core of your ad strategy. If you’re not ready to be accountable for results, you’re not ready for this chair.
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$530 – $1,500
OES salary standards reflect real market benchmarks, tier and experience level, ensuring fair pay for VAs and realistic expectations for clients.
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