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Paid Ads Expert for Shopify Private Label

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Role Overview

Clients hire a Paid Ads Expert for one reason: profitable scale. You are expected to turn attention into acquisition—predictably, efficiently, and with full command of KPIs. This role exists to bring stability and growth to ad-driven revenue, not just to generate clicks or create campaigns. A business invests in paid traffic because it needs velocity, not vanity. Your job is to make ad spend pay—on purpose, not by accident.

 

This is not a design-first, guess-and-test position. It’s not about launching a bunch of ads and hoping something sticks. Clients don’t pay for busywork or burnout; they pay for financial clarity and decision-ready data. If your media buying decisions aren’t ROI-rooted and revenue-aligned, you’re creating risk—not value. When paid traffic goes wrong, it burns cash fast; when it works, it scales a brand into a market leader. That’s the line you’re walking, every day.

Standards You Must Meet

• You must consistently deliver profitable ROAS across Meta, Google, and TikTok—especially in new customer acquisition.

• Every campaign launched should have a clear revenue target and performance tracking baked in from day one.

• Ad budgets are real money—clients expect you to treat spend like an investment, not an experiment.

• You are judged on your ability to scale, not just manage; if spend is capped without strategy, you’re the bottleneck.

• Poor segmentation, messy tracking, or “spray and pray” targeting is unacceptable—it signals you don’t understand the buyer.

• Reporting should turn metrics into decisions; clients don’t want data dumps, they want prioritized insights.

• Offers, creatives, and landing pages must be aligned—if one’s off, you’re expected to spot it and fix it fast.

• Going silent when results dip is a red flag; clients expect proactive communication, especially under pressure.

What You’ll Be Doing

• Launch and scale high-converting campaigns across Meta, Google, and TikTok with budget control and acquisition targets aligned to business goals.

• Monitor account performance daily and execute fast, tactical optimizations to protect and improve ROAS.

• Analyze creative, copy, landers, and offers to identify breakdowns in the funnel and deploy quick-turn fixes.

• Set up and validate tracking, attribution, and UTM structures to ensure data integrity across platforms.

• Build and test segmented custom audiences using behavior-driven logic—not guesswork.

• Create priority-based performance reports that turn data into next steps, not just recaps.

• Adjust spend pacing and allocation based on real-time revenue signals, not preset caps.

• Flag and de-risk unscalable SKUs or offers before they drain budget or compromise growth.

What You’ll Hand Over

• A live campaign dashboard with ROAS, CAC, and funnel-stage insights updated daily for fast decision-making.

• Weekly performance summary highlighting wins, problems, and prioritized next steps tied to revenue targets.

• Segmented audience maps tied to purchase behavior, ready for retargeting, lookalikes, and cold prospecting.

• A validated ad creative tracker showing which angles, assets, and formats are driving conversions across platforms.

• A clean attribution setup with conversion tracking links (UTMs + pixels), synced across Meta, Google, and Shopify.

Tools You’ll Need to Use

• Meta Ads Manager – Core platform for creating, optimizing, and scaling Facebook and Instagram ad campaigns for DTC traffic and conversions.

• Google Ads – Essential for managing search, shopping, and YouTube campaigns that drive qualified intent-based traffic to Shopify stores.

• Shopify Analytics – Required for interpreting store-level performance data to link ad spend with actual sales outcomes.

• Google Analytics (GA4) – Critical for tracking on-site behavior, funnel performance, and conversion sources across paid channels.

• TikTok Ads Manager – Increasingly vital for launching performance-driven creative to reach target audiences in trend-driven markets.

• Klaviyo – Needed for syncing custom audiences and retargeting flows across email and paid channels effectively.

• Hotjar or Microsoft Clarity – Supports campaign optimization by revealing how users engage with landing and product pages.

Why Work Smarter

Basic automation through tools like Zapier, Make, and n8n is no longer optional for someone running paid ads workflows. If you can’t automate repetitive tasks, you’re costing the client money — plain and simple. Knowing how to build or use a system that auto-tags creatives, syncs data, or triggers alerts is quickly becoming the minimum expectation.

 

You’re not required to be an advanced automator. But you are expected to know the landscape and show basic competency. OES trains to this standard because the market already demands it — and clients are no longer willing to pay for manual inefficiency.

Why Your Work Matters

That’s why this role isn’t optional—it’s decisive. Clients don’t see you as back-office help; they see you as the operator responsible for turning ad spend into reliable revenue. Done well, your work powers scale, accelerates cash flow, and builds long-term profitability. Done poorly, it tanks ROAS, destroys trust, and forces hard conversations fast. In today’s market, with tighter budgets and fiercer competition, clients aren’t looking for ideas—they’re looking for ROI.

What We Expect From You

We’re looking for someone who moves with intention and owns the financial gravity of their actions. You know how to manage risk at scale and still bring results under pressure. You collaborate with brand owners and internal teams alike, but you don’t wait to be told—you calculate, act, and report with precision. If a SKU doesn’t have media potential, you’ll say so. This role holds frontline influence on whether a brand wins or wastes, and we expect you to treat that power with sharp discipline and respect.

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$625 – $1,950

OES salary standards reflect real market benchmarks, tier and experience level, ensuring fair pay for VAs and realistic expectations for clients.

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HIRE SMARTER & SCALE WITH CONFIDENCE

Hiring shouldn’t cost you wasted time, bad hires, or stalled growth. OESph fixes that — connecting you with trusted, pre-vetted VAs matched to your exact needs.

Hire this role exactly as outlined in the role overview. We’ll match you with a certified VA, already tested aligned to your requirements and preferences that go beyond the defined scope, tasks, and tier — ensuring the right personal and workflow fit.

If an exact match isn’t immediately available, we’ll recommend close-fit options or advise a short wait, so you still get the right person without guesswork.

REQUEST THIS ROLE NOW
BOOK A FREE CONSULTATION

Prefer a tailored fit? We’ll refine this role to match your unique workflow and additional requirements. Your VA may be a certified assistant given extra training for your refined version, or a vetted candidate preparing for testing. This ensures alignment to the role overview with adjustments made for your requirements and preferences beyond scope, tasks, and tier.

Because personalization may involve extra training or testing, onboarding can take longer — but it guarantees the right fit for your business.

REQUEST THIS ROLE NOW
BOOK A FREE CONSULTATION

₱35,000 – ₱55,000 / $625 – $980

At this level, clients can expect someone who understands the tools and workflows across Shopify, private label brand setup, and paid ad execution—Facebook and Google in particular. Their outputs may need review, and while they can follow direction well, they’ll require occasional guidance to ensure brand alignment and efficient campaign structures. Ideal if you want to train someone into your way of doing things.

₱55,000 – ₱80,000 / $980 – $1,425

Someone at this level works mostly independently. You’ll still check in on campaign structure and strategic alignment briefly, but overall, the execution is clean: product uploads, variant mapping, offer logic, landing page flow, and ads naming conventions are all handled with intent. There’s less hand-holding needed—and more time saved.

₱80,000 – ₱110,000 / $1,425 – $1,950

This is a plug-and-play specialist—effective with minimal oversight. You’ll delegate campaigns and backend builds with confidence. From CRO flows to scaling logic and SKU bundling strategy, they don’t just follow direction—they help refine it. If you’re scaling or want to exit day-to-day operations, this level ensures profit-driving execution is handled.

APPLY AND DELIVER

We don’t expect perfection. We expect progress. With OES, you’ll grow with credibility and perform with integrity — the qualities that make clients trust and treat you with respect.

Already skilled for this role? 

 

Apply directly and have your skills and experience verified through OES’s assessment process. Once validated, you’ll be fast-tracked to certification and listed for clients.

This path is best for VAs who already meet the role requirements and are confident in their readiness.

New to this role or not fully confident yet? 


Join our guided training and certification program to build the skills you need. You’ll learn the role step by step, practice with real scenarios, and have your ability verified through assessments.


Once you pass, you’ll earn OES certification, join our Elite VA Network, and be ready to match with clients.

APPLY FOR TRAINING

₱35,000 – ₱55,000 / $625 – $980

You’re expected to come in with solid working knowledge of Shopify DTC store mechanics, product and funnel builds, and meta-ads management. You’ll be handling tasks directly but will need to stay open to feedback, take notes fast, and improve campaign logic and backend coordination as you go. This is the stage for building trust by getting the basics consistently right.

₱55,000 – ₱80,000 / $980 – $1,425

You’re expected to show judgment and initiative—not just in data-driven ads optimization, but in syncing front-end assets, pricing strategy, and customer journey across the DTC funnel. Instructions don’t need to be spoon-fed. You spot and plug operational gaps, and you elevate yourself by making fewer mistakes and proposing better ways of doing tasks.

₱80,000 – ₱110,000 / $1,425 – $1,950

You are expected to execute tasks with mastery and autonomy, consistently delivering outputs that clients can act on immediately and trust without revision.
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AGENCY FREQUENTLY ASKS QUESTIONS

Agencies need more than just VAs — they need reliable execution at scale.                 These FAQs answer what real agency partners ask us before building or scaling with OES.

What kind of agencies is OES built to support?

If you run an agency and you’re done gambling with unreliable hires, chasing missed deadlines, or settling for VAs who look great on paper but crumble in execution — you’re in the right place.

OES was built for performance-obsessed agencies who serve clients that actually expect results. Whether you're a lean team trying to scale fast, or managing dozens of accounts across platforms, we help you plug in fully trained, eCommerce-fluent VAs who don’t just show up — they deliver.

No fluff. No filler. Just certified professionals who’ve proven they can execute — before they ever get near your clients.

Let’s talk about how to scale your agency the smart way.
Let’s Build Your Team

That’s exactly what we’re here for.

OES isn’t just a talent pool — it’s a performance pipeline. Whether you're onboarding your first VA or scaling a team across 10 client accounts, we make sure every person added to your roster is trained, tested, and ready to execute inside a real business environment.

No guessing. No hoping. Just certified VAs aligned with your systems, your standards, and your clients’ expectations.

Need a VA team that scales with your agency — not slows it down?

Start Building With OES

Yes — and more than that, you get confidence.

You run the show. You choose the workflows, SOPs, communication structure, and how deep your VAs integrate into your client operations. We don’t micromanage your team — we enable it. The only difference? You’re not starting from scratch. You’re starting with people who’ve already been vetted, trained, and certified for real-world work.

So you keep your control. We just remove the chaos.

Want control without the risk?

Meet Your First Certified VA

We know your name is on the line — and we treat it like our own.

Every OES-certified VA has gone through a hands-on, simulation-based certification process built for agency-level execution. No AI fakes. No scripted interviews. Just real skills, tested under pressure.

And it doesn’t stop at hiring. We help you monitor, support, and scale your VA team — so your clients get consistency, competence, and results you can stand behind.

Want to protect your brand with talent that delivers?
See How Our Certification Works

Most agencies waste time sifting through freelance platforms, chasing resumes that look good — but rarely deliver. Or worse, they burn months trying to build their own talent pipeline, only to realize the best candidates were never in it.

OES isn’t a job board. And we’re not a gamble. We’re your pre-built, battle-tested advantage.

Every VA in our system has been vetted beyond what most agencies even attempt. We don’t just check boxes — we crush them. Real assessments. Real scenarios. Real skills. So when you hire from OES, you’re not “hoping” they’re good. You know they are.

Want to skip the fluff and scale with confidence?

See How Our Certification Works

Most clients are matched within 5 to 10 business days, depending on how specific the role is and VA availability.

You’ll only see pre-vetted, certified candidates aligned with your needs — no endless interviews, no guesswork.

Because our VAs are trained and client-ready, onboarding can begin as soon as you choose your match.

Want to know how fast we can match you? Let us know what you need — we’ll take it from there.

Show me the timeline

Absolutely — within reason.

At OES, every VA has a rate range based on their tier, skills, and role complexity. You’re free to negotiate within that band. No guessing. No price games. Just transparent, fair compensation that respects the VA’s value and works for your business.

If you’re used to bidding wars and rock-bottom offers, this might feel different — because it is. We don’t let great talent get lowballed, and we don’t inflate rates just because you’re an agency. Everyone stays honest. Everyone wins.

Want to see tier-based ranges for different roles?

Explore VA Tiers & Rates

We don’t make excuses — we make it right.

If a VA doesn’t meet the mark, we don’t just shrug. We step in. Whether it’s retraining, replacing, or resolving — OES gives you a structured path to protect your reputation and your client’s experience.

Because in agency work, one weak link can cost you the whole chain. We won’t let that happen.

Want a partner that actually backs you up?

Explore Our Agency Safeguards

Of course — and we encourage it.

OES VAs are trained to adapt fast, follow structure, and align with the systems that already work for you. Whether you’ve got a full SOP library or just a way you like things done, we’ll make sure your VAs follow through with precision.

This isn’t a plug-and-play talent pool — it’s a high-performance bench that molds to your agency’s exact way of working. Your methods. Your tools. Your standards.

Want to see how our VAs adapt to agency environments?

See How OES Works with Agencies

No long-term lock-ins. No sneaky fine print.

You can start with just one VA, for one client, for one project — and grow from there. We designed OES to be flexible, scalable, and built around real needs, not rigid contracts.

Whether you’re testing the waters or scaling a large client base, we make it easy to move at your pace — while keeping everything legit, secure, and aligned.

Want to explore a flexible setup that fits your agency?

Start Free Consultation

Yes. You stay in control of the client relationship — we just power your backend.

Whether you want VAs to operate as silent partners or fully branded team members under your agency, we support your structure. No forced co-branding. No interference.

Your clients see your brand. Your team runs your way. We just make sure the talent behind the scenes is certified, reliable, and ready to deliver.

Want to build a branded VA team without the hiring hassle?

Let’s Talk About Your Setup

Every VA you hire through OES comes with a one-time placement fee, based on their tier — Generalist, Specialist, or Strategist. That part stays consistent. What changes is the level of support and savings you unlock when OES becomes your primary sourcing partner.

As a Prime Member agency, you get exclusive placement fee discounts — no matter how many VAs you onboard. That’s our way of rewarding long-term alignment.

But let’s be clear: VA rates are non-negotiable below OES-approved ranges. We protect the integrity of our talent by making sure every certified VA is paid fairly, based on their track and tier. You’ll always see what’s included — no undercutting, no games.

Want to explore Prime Member perks?

Let’s Talk About Scaling with OES

Absolutely — that’s what we’re built for.

Whether you're onboarding 1 VA or 25 across multiple client accounts, OES is designed to scale with you — without compromising on quality, readiness, or performance.

We’re not a resume dump or temp-hire shortcut. We certify every VA ourselves, so you’re not gambling with unknowns. And if your agency needs structured onboarding, phased rollout plans, or long-term resource mapping — we don’t flinch. We adapt.

Want a reliable partner that grows when you grow?

Let’s talk scale

Absolutely — if you're looking for a true growth partner, not just a VA directory.

At OES, we don’t stop at just sourcing talent. We support agencies with strategic oversight, role roadmapping, and team optimization. Whether you're juggling multiple client accounts or building service offerings from scratch, we help you align the right certified talent to the right roles — and set up systems that scale.

This isn’t just about plugging people in. It’s about ensuring they perform, align, and grow with you.

Want a strategic edge for your agency?
Let’s build your VA ops engine together

Yes — and if you’re serious about growth, you should.

OES isn’t built for one-off hires. We’re built for agencies that want to scale sustainably with a reliable stream of certified, performance-tested talent. Whether you need one VA today or a full bench next quarter, we help you forecast needs, plan roles, and pre-train candidates to match your growth cycles.

The best agencies don’t scramble — they pipeline. And we’re here to make that possible.

Ready to future-proof your talent strategy?

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SELLER FREQUENTLY ASKS QUESTIONS

Choosing the right VA is a big move. These FAQs cover what clients ask us most —          No vague promises. Just straight answers to your biggest questions about hiring with OES.

What makes OES-certified VAs different from regular freelancers?
OES-certified VAs are not freelancers pulled from a job board — they’re trained, tested, and certified through a real-world eCommerce curriculum. Every VA has passed a live proctored exam and is vetted for skills, tools, and business fit before they’re ever matched with a client.

You’re not hiring blindly — you’re hiring with confidence. Want to see what makes OES-certified VAs different?
Tell me more

That’s exactly why we’re here.

OES doesn’t expect you to figure it out alone. In your free consultation, we’ll help clarify whether you need a Generalist, Specialist, or Strategist — and for which areas (admin, PPC, customer service, operations, or growth).

We map your goals to the right VA type and tier, then recommend only those who are certified to deliver from day one.

Not sure where to start? We’ll walk you through it — no guesswork, just clarity.

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That’s exactly what we’re built for.

At OES, we certify VAs based on platform-specific and tool-based tracks — whether it's major marketplaces, marketing tools, CRM systems, or workflow software. From mainstream platforms to niche tools, we match you only with certified VAs who meet your exact requirements.

Need something specialized? We’ll find the right fit — or train one — so you never have to compromise on expertise.

Want to know if we cover your tools? Tell us what you're using and we'll take care of the rest

I want to see it

OES sets a pre-defined salary range for each role based on tier, complexity, and market benchmarks.

  • Clients cannot offer below the minimum rate — protecting VA welfare

  • VAs cannot demand beyond the maximum — protecting client expectations

You and your VA can negotiate freely within the approved range before finalizing the contract.

Curious about price range for the role you need?
Let’s walk you through what’s standard — and what’s flexible

Show me role-tier salary range

Yes — OES charges a one-time placement fee when you hire a certified VA through our platform. But this isn’t just a referral — it covers everything needed to ensure your VA is fully vetted, certified, and ready to deliver.

You’re not just paying to hire — you’re investing in quality, performance, and peace of mind.

There are no recurring charges on your end, and the fee is always disclosed upfront based on the role and tier.

Want to know what’s included and why it’s worth it? We’ll break it down — clearly and confidentially..

Contact us

Most clients are matched within 5 to 10 business days, depending on how specific the role is and VA availability.

You’ll only see pre-vetted, certified candidates aligned with your needs — no endless interviews, no guesswork.

Because our VAs are trained and client-ready, onboarding can begin as soon as you choose your match.

Want to know how fast we can match you? Let us know what you need — we’ll take it from there.

Show me the timeline

That’s never the end of the line.

If we don’t have someone certified for your role right now, we’ll source and certify a VA specifically for your needs — at no extra cost.

You’re not limited to who’s available today. You’re backed by a talent engine that adapts to your business.

Need a role that’s hard to fill? We’ll make it happen — let’s talk.

Show role availability

Absolutely.

OES arranges a structured intro call with your shortlisted VA so you can confirm alignment before moving forward — no guesswork, no surprises.

You’ll already have a full profile before the call, including their skills, certifications, tools, availability, and our internal assessment — so the conversation stays focused and productive.

Curious what that intro call looks like? We’ll walk you through it when you’re ready.

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Absolutely.

Whether you need one VA or an entire team, OES is built to support solo founders and scaling brands alike. We’ll help you structure the right setup — across roles like customer service, product research, PPC, creative, or operations — all with certified, pre-vetted talent.

Planning to hire more than one?
We’ll guide you through it — and yes, there are cost efficiencies when you scale.

Start Free Consultation

Yes — OES supports Full-Time, Part-Time, and Gig-based hires.

You tell us the job type, and we’ll match you with certified VAs who are available and ready for that exact setup — no overcommitments, no misalignment.

Even for short-term projects, we use a structured framework to lock in deliverables, deadlines, and fixed rates — so you stay protected and on track.

Need flexible support? We’ll help you find the right fit, at the right commitment level.

Start Free Consultation

You have full control over what your VA does, when they work, and how you communicate — all defined by you during onboarding.

From daily deliverables to time zone preferences and check-in routines, your VA follows your lead.

Prefer a more hands-off approach? We also offer managed services if you’d like operational support built in.

Start Free Consultation

We take fit and performance seriously — and we don’t leave you hanging.

If a certified VA doesn’t meet expectations early on, we’ll step in to assess and resolve the issue. Whether it’s coaching, role clarification, or a replacement, our team is here to make it right.

You’re not alone in managing performance — we’ve got your back.

Start Free Consultation

No — all payments are processed securely through the OES platform.

This protects both you and your VA, ensuring security, reliability, and full traceability. A minimal platform fee is applied to support the system — built to give you peace of mind and confidence in every engagement.

Curious how the payment setup works for you and your VA? We’ll walk you through it, step by step.
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We stand by our placements — but if something changes down the line, we’ll step in to help. From performance issues to evolving business needs, we’ll work with you to assess and offer a solution.
Need long-term flexibility and support?
Tell me more about replacement policy

Absolutely. While most clients manage their VAs directly, we also offer optional ongoing support plans — from performance reviews to light-touch management or full-service ops support.

Want to stay supported as you scale?

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