Role Overview
Clients don’t hire you to “post and hope.” They hire you to generate consistent, measurable sales using marketing that hits. Your role is to make TikTok Shop campaigns work—for real metrics, not vanity numbers. That means high-impact promos, targeted engagement, and content that converts views into checkouts. You are here to help the brand cut through a crowded space and push revenue, not just visibility.
This is not a “social media” role in the loose sense. It’s not about trends for trend’s sake, followers, or just racking up stats. If the store doesn’t sell, the client loses. Interest without purchase is wasted energy. The wins are visible, but so are the misses—clients will know quickly whether your campaigns are moving products. At this level, you’re either growing the shop or crowding the storefront with dead inventory.
Standards You Must Meet
• Campaigns must drive actual conversions — clients expect trackable revenue, not just views or engagement.
• Every video and promo should push a product — not just content for content’s sake.
• You’re expected to launch and scale promo strategies that move the sales needle weekly.
• Clients will notice if the store starts piling up unsold items — “busy” content without ROI is a red flag.
• Short-form content must align tightly with the product’s offer, pricing, and ideal customer fit.
• You will be judged by the uplift in sales volume, especially after campaign rollouts or creator collaborations.
• Metrics like click-through and conversion rates matter more than likes or shares — optics don’t pay the bills.
• Weak hooks, unclear CTAs, or missed trend moments will be seen as lost selling opportunities.
What You’ll Be Doing
• Plan, schedule, and execute daily TikTok Shop promotions that are aligned with the pricing, offer, and customer intent behind each product.
• Create short-form video ads with strong, product-specific hooks and CTAs designed to move viewers directly into checkout flows.
• Test and optimize headlines, visuals, and formats weekly to increase product click-through and conversion rates.
• Track campaign sales performance daily and flag underperforming promos early before they dilute channel momentum.
• Collaborate with TikTok creators using clear briefs and ROI benchmarks that ensure product lift — not just content output.
• Sync drops with seasonal trends, shopping events, and shopper behavior shifts using a promotions calendar that drives urgency.
• Analyze post-campaign metrics and give clients data-backed insights into what sold, what lagged, and how to adjust next.
• Automate repeatable marketing tasks where possible to protect time, improve accuracy, and increase promo volume without manual bottlenecks.
What You’ll Hand Over
• A weekly campaign performance summary with CTR, conversion rate, and revenue impact by promo.
• A ready-to-post batch of short-form videos with edited captions, embedded CTAs, and product tags.
• A promo launch calendar synced with sales events, shipping deadlines, and trend opportunities.
• Post-campaign product sales breakdown showing what sold, why it moved, and what to cut or relaunch.
• A validated list of TikTok content hooks tested and ranked by scroll-stop rate and click-through performance.
Tools You’ll Need to Use
• TikTok Shop Seller Center – Central hub to manage product listings, promotions, and performance dashboards within TikTok’s ecosystem.
• Canva Pro or Adobe Photoshop – Used to create scroll-stopping, brand-aligned graphics tailored for TikTok promotions and print-on-demand mockups.
• CapCut or Adobe Premiere Pro – Video editing tools for producing short-form content that drives engagement and conversions on TikTok.
• Google Sheets – Essential for campaign tracking, analytics reporting, and cross-functional planning with marketing and fulfillment teams.
• Meta Ads Manager – For running retargeting or lookalike campaigns that complement TikTok strategies and scale product visibility.
• Google Analytics – Used to evaluate off-platform traffic behavior and tie marketing efforts to store conversions.
• Printify or Printful Dashboard – Day-to-day platform to sync POD product info, manage order fulfillment, and monitor product updates.
Why Work Smarter
You don’t need to be a developer, but you do need working knowledge of tools like Zapier, Make, or n8n. Automating repetitive steps — such as syncing ad data, generating reports, or auto-tagging campaigns — should be normal. Right now, it’s not a strict requirement. But in top-tier shops, it’s already the unspoken minimum. If you don’t know how to move data without copying and pasting, you are already behind.
At OES, we don’t wait for the industry to tell us where the standard is — we track where it’s going. Practical automation awareness is now part of the standard. This is non-negotiable, because clients are already demanding it.
Why Your Work Matters
Product doesn’t move unless promotion performs. Right now, TikTok Shop is one of the fastest-growing sales engines in ecommerce—and every missed CTA, weak hook, or delayed drop costs the client revenue in real time. A skilled Marketing and Promotions Expert isn’t just executing campaigns; they are driving the momentum that keeps print-on-demand stores profitable week after week. When promos fall flat, so do sales. If you’re not landing conversions, you’re actively stalling the business.
This is not “helping out.” This is revenue-critical execution. Clients are trusting you to turn product listings into paydays, not to fill feeds with filler content. TikTok’s algorithm moves fast, but client expectations move faster—they will know immediately if your campaigns are working. Either you’re creating sell-through velocity or you’re draining budget and slowing the shop. There’s no neutral here—you’re either a multiplier or a dead cost.
What We Expect From You
As a Specialist Marketing and Promotions Expert in TikTok Shop + Print-on-Demand, you are expected to bring tactical precision and judgment to every decision you make. You don’t just execute campaigns—you assess risk, align with platform algorithm updates, and protect brand integrity while driving traffic profitably. You’re trusted to own the strategy behind daily promotions, viral triggers, CPI/CPM thresholds, and pricing logic, with full accountability for ROI. In this tier, speed without accuracy is a liability—OES expects you to move fast *and* think sharp. You know when to scale and when to shut off a campaign before it derails margin, metrics, or compliance.
We’re looking for someone who treats TikTok as a revenue engine, not a content playground. You understand the economics of time, attention, and spend—balancing trends with data, not hype. You make independent calls under pressure, but you also know when to flag upstream risks before they hit the client’s bottom line. Discipline matters here: from hashtag logic to split-test intervals, nothing you run is random. This role has direct financial consequences, and we expect full situational ownership from start to scale.
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$450 – $1,275
OES salary standards reflect real market benchmarks, tier and experience level, ensuring fair pay for VAs and realistic expectations for clients.
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