Role Overview
Clients don’t hire a Digital Product Design Expert just to make things “look nice.” They hire for sales. This role exists to translate product value into visual and functional design that converts. Your work must balance brand clarity with buyer psychology—every template, planner, bundle, or printable you design is meant to simplify a purchase decision and support repeatable revenue. You’re building assets that should generate passive income for the client, not just fill a shop.
This is not a general graphic design role. Clients are not paying for a portfolio piece—they’re investing in assets that must be market-ready, trend-aligned, and built specifically for Etsy’s search traffic and seller ecosystem. Poor design choices don’t just lead to low sales, they can damage the shop’s credibility and hurt the listing’s visibility. Great work here doesn’t only look good; it leads to saves, carts, and checkouts. If it doesn’t drive outcomes, it’s not working—no matter how “aesthetic” it looks.
Standards You Must Meet
• Your designs must be formatted, labeled, and exported for instant Etsy upload—no cleanup required post-delivery.
• Clients expect templates and planners that are on trend, on brand, and optimized to sell—not generic or outdated stock layouts.
• Product visuals should stop the scroll and drive clicks; dull covers or cluttered mockups will work against conversion.
• Every asset must be built with the end buyer in mind—if it’s hard to use or unclear, it won’t sell.
• You must align with the client’s niche and audience; mismatched design language will confuse buyers and hurt trust.
• It’s not enough to be visually pleasing—your work has to function as a passive income engine.
• Disorganized files, broken links, or missing fonts are delivery failures, not minor errors.
• Clients hired you for deliverables they can monetize immediately; if they have to redo it, the value is lost.
What You’ll Be Doing
• Design digital planners, templates, and printables that are styled, formatted, and packaged for immediate Etsy listing without additional edits.
• Create cover images and product mockups that are scroll-stopping, brand-aligned, and optimized to drive clicks and conversions.
• Build product files that are intuitive for end-user customization, with clear layouts, editable fields, and working links.
• Match design choices to the client’s niche, tone, and audience preferences to support brand credibility and trust.
• Use trend research from Etsy and Pinterest to guide product layout, styling, and feature sets that align with what’s currently selling.
• Double-check and deliver organized, export-ready folders with working fonts, embedded graphics, and properly labeled files.
• Revise product designs quickly and accurately in response to client feedback or discovery of technical errors.
• Maintain design consistency across multi-product bundles or sequential listings to support cohesive shop branding.
What You’ll Hand Over
• A fully export-ready product folder, organized with labeled files, embedded fonts, and clickable asset links for immediate Etsy upload.
• A complete digital product (template, planner, bundle, or printable) formatted to buyer-friendly standards—no edits or cleanup needed.
• Conversion-optimized cover image and mockups, aligned with Etsy visual trends and tested for on-brand appeal.
• A usage-ready PDF or editable file designed for end-user ease, with clear instructional elements where applicable.
• A delivery summary listing all included components, file types, and usage rights for client reference or resale.
Tools You’ll Need to Use
• Adobe Illustrator – For creating scalable, print-ready designs suited for high-quality digital products.
• Adobe Photoshop – For editing visual assets and refining product mockups to meet storefront standards.
• Canva (Pro) – For efficient layout design, templating, and quick-turn digital product creation.
• Etsy Seller Dashboard – For managing listings, monitoring performance metrics, and ensuring shop compliance.
• Pinterest – For researching design trends and creating visual content optimized for product discovery.
• Google Drive (Docs, Sheets, Slides) – For organizing creative assets, collaborating with teams, and tracking project deliverables.
• Figma – For planning and building cohesive product systems, especially in multi-page or template-based product lines.
Why Work Smarter
If you can’t automate basic tasks — like fetching assets, sorting SKUs, batch-uploading files, or connecting forms with spreadsheets — your work becomes expensive and unsustainable for fast-moving clients. Tools like Zapier, Make, n8n, and others are not optional experiments; they are fast becoming part of every competitive digital product workflow.
We’re not saying you must be an automation expert today. But we are saying that awareness and adaptability in AI and workflow tools is now the unspoken baseline. OES sets this as a standard because the market already demands it.
Why Your Work Matters
Digital product design is not a back-office task—it’s frontline revenue work. Every planner, template, or printable you deliver is a sales asset, not just a creative output. If your files aren’t ready to list, aligned with buyer behavior, and optimized by trend—clients lose money, time, and momentum. In markets like Etsy, poor design doesn’t just stall growth—it buries listings, breaks trust, and directly impacts daily income.
This role matters today because clients are moving fast, and the cost of rework is high. When done right, your work drives conversions, boosts shop credibility, and creates compounding, passive income streams. When done wrong, it triggers refund requests, bad reviews, and wasted ad spend. You’re not being hired to help—you’re being hired to produce results that clients can count in their bank accounts immediately. That’s why OES treats this position as a core profit function, not a creative extra.
What We Expect From You
As a Specialist in Digital Product Design at OES, you are expected to deliver execution-level creative work that meets exact Etsy and digital product standards. You know how to take an asset from a client’s vision to a premium, platform-optimized deliverable—without guesswork, drift, or unnecessary revision. You operate fast while staying compliant, with a repeatable design process that aligns with store strategy and doesn’t compromise on listing accuracy or visual clarity. Design judgment matters here: what you produce must convert, not just impress. You are answerable to profitability, digital shelf standards, and internal creative efficiency—not just to design preference.
We are looking for someone who treats digital product design as a business lever, not an art exercise. You understand the strategic function of templates, bundles, and design assets, and you’re fluent in the tools that drive scalable client success. Risk in this role looks like wasted time, low conversion, or non-compliant deliverables—and you don’t let those through. You work with discipline, are responsive to client-specific standards (including niche-specific design rules), and are not afraid to own your output under deadline pressure. This is a Specialist role, which means your quality, speed, and discernment shape how clients experience OES.
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$530 – $1,600
OES salary standards reflect real market benchmarks, tier and experience level, ensuring fair pay for VAs and realistic expectations for clients.
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