Role Overview
This role exists to turn generic product listings into brands people actually want to follow and buy from. Clients hire Brand Design and Optimization Experts to bring consistency, clarity, and conversion power to their TikTok Shop and private label storefronts. It’s not about making things “look good” — it’s about making the brand make money. If the storefront doesn’t feel trustworthy or the content doesn’t communicate unique value fast, customers scroll past. This role owns that first impression and ensures every touchpoint supports the brand’s positioning, not just its appearance.
This is not a graphics-only role, and it’s not just about uploading listings. It’s about brand logic, visual messaging, and optimizing trust signals across the board. Clients don’t need flashy — they need strategic precision. A weak brand presence directly limits conversion, while a sharp, purpose-driven presentation allows TikTok traffic to turn into actual sales. That’s the business outcome in play: conversion lift, brand equity, and long-term product traction.
Standards You Must Meet
• Every element on the storefront must align to a clear brand story — if the feel is inconsistent, clients will see it as confusion, not creativity.
• Your visuals, text, and layout must work together to increase conversions, not just look “polished” — empty design gets noticed for the wrong reasons.
• Clients expect a brand feel that builds trust in seconds; if the store still looks like a dropship page, it’s a fail.
• You are expected to deliver mockups, product graphics, and banners that directly support the brand’s positioning, not distract from it.
• No part of a listing — from thumbnails to product descriptions — can feel generic or pasted from a template.
• Design decisions must have logic behind them; random choices or inconsistent presentations signal lack of strategy.
• Your role includes optimizing key trust signals (badges, reviews integration, product visuals) — if this is skipped, conversion suffers.
• Ultimately, clients will measure you by the lift: stronger visual identity, faster message clarity, and higher add-to-cart rates.
What You’ll Be Doing
• Develop storefront visual systems that align product perception with a clear and credible brand identity.
• Design TikTok Shop banners, thumbnails, and mockups that prioritize conversion logic and fast message clarity.
• Identify and resolve brand inconsistencies in listings, visuals, or layout that weaken trust or reduce add-to-cart rates.
• Customize product graphics and hero images to match brand tone and speak directly to audience mindset — never generic.
• Optimize trust visuals such as badges, reviews, and proof elements with platform-native formatting that enhances buyer confidence.
• Collaborate with content and video editors to ensure all visual and brand assets reinforce a unified positioning.
• Execute layout strategies that create visual flow from entry point to product detail — without design fluff or distraction.
• Use performance data and creative testing feedback to refine storefront visuals based on real conversion signals.
What You’ll Hand Over
• A fully branded TikTok Shop storefront layout, including banners, thumbnails, and product imagery aligned to the brand’s positioning.
• A clean visual asset package with editable files, sized and optimized for TikTok Shop and private label platforms.
• A branding consistency audit with before-and-after screenshots and explanations of key visual and messaging fixes.
• A trust signal checklist showing integrated elements such as badges, review visuals, and proof points — with platform-fit examples.
• A visual hierarchy guide that outlines how product value, urgency, and brand tone are expressed across listings and storefront assets.
Tools You’ll Need to Use
• Adobe Photoshop – For creating high-impact product imagery and branded visual assets that align with TikTok Shop trends.
• Adobe Illustrator – Essential for developing scalable brand elements like logos, icons, and packaging design.
• Canva (Pro) – Used for fast-turn design needs, especially to produce mobile-optimized creatives across product and ad content.
• Shopify – To assess visual and UX consistency when aligning TikTok Shop listings with core brand assets for private label.
• CapCut – For editing short-form branded video content specifically optimized for TikTok Shop engagement.
• Google Drive (Docs, Sheets, Slides) – Centralizes collaboration on branding briefs, content calendars, and optimization matrices with the team.
• Meta Business Suite – For cross-checking ad creatives and visual performance benchmarking across similar social selling platforms.
Why Work Smarter
If you cannot automate basic, repeatable tasks — like image format conversions, SKU naming conventions, or batching uploads for TikTok Shop or PL catalogs — the client is wasting money. Platforms like Zapier, Make, and n8n make it possible to build automated systems without code, and top-performing operations are already using them. This isn’t an advanced skill anymore — it’s what competent looks like in 2024.
While OES does not yet require brand experts to build full automations, the ability to recognize automation potential is rapidly becoming the baseline. We set this standard now because the market already expects it.
Why Your Work Matters
Brand presentation is now a conversion lever, not a cosmetic task. On TikTok Shop and in private label storefronts, shoppers decide in seconds whether they can trust a product — and if that trust isn’t earned immediately through the layout, visuals, and clarity of message, revenue drops. Poor brand execution isn’t neutral — it’s active leakage. Every generic thumbnail, mismatched font, or unclear banner is a missed sale. This role exists to stop that loss before it starts and to turn inconsistent storefronts into consistent profit.
Clients aren’t hiring for backup—they’re hiring for performance. When a storefront gets optimized with strategy-backed visuals and trust signals, it doesn’t just look better — it sells faster. Uplift in add-to-cart rates, repeat purchases, and customer retention starts with sharp brand design, not after it. This is frontline work that directly impacts ROI. Weak execution here means the business burns ad spend with no lift. Strong execution? It means paid traffic converts, organic reach grows, and the brand becomes an asset — not a liability.
What We Expect From You
As a Specialist in Brand Design and Optimization at OES, your job is not to decorate—it’s to drive performance through intentional design. You understand that every visual element, from logo to layout to listing image, has strategic ROI. You’re expected to build brands that convert on TikTok Shop and Private Label channels, with a sharp eye for consumer behavior, platform trends, and compliance risks. You move with discipline, knowing that great creative means nothing if it can’t scale or meet platform standards. The level of judgment you bring has direct impact on sellthrough velocity, customer trust, and bottom-line viability.
We’re looking for someone who treats every brand as a business asset, not just an aesthetic project. You’re comfortable owning the outcome of your branding decisions—good or bad—and backing them with data, feedback, and fast iteration. You’re not here to guess; you’re here to test, learn, and optimize strategically. You carry the responsibility to translate core value props into visuals that sell, while staying relentlessly aligned with profitability and differentiation. This role plays a critical part in whether a product succeeds or stalls—OES needs you to act like it.
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$525 – $1,500
OES salary standards reflect real market benchmarks, tier and experience level, ensuring fair pay for VAs and realistic expectations for clients.
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