Role Overview
Clients bring on a Graphic Design Assistant for Listings & A+ Content to make sure their product visuals do two things well: inform and convert. Your work exists to help shoppers instantly understand the product, trust the brand, and feel confident enough to click “Add to Cart.” That means your designs aren’t just about being attractive — they have to drive sales. In Amazon’s crowded marketplace, every image slot is real estate, and clients are counting on you not to waste any of it.
This is not a freeform or creative-first role. Clients aren’t looking for artistic experiments — they’re looking for clean, conversion-smart assets that follow platform rules and reinforce brand quality. Going off-brand, ignoring strategy, or trying to “stand out” without substance puts client revenue at risk. But when you get it right, great listing graphics and A+ layouts don’t just make a product look good — they elevate the whole offer and unlock higher performance across the board.
Standards You Must Meet
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Design work must follow Amazon’s image and A+ guidelines exactly — errors here slow down launch and cost sales.
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Every visual should clearly communicate key benefits without clutter, confusion, or missed selling points.
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Images must align with the brand’s tone, palette, and hierarchy — off-brand execution breaks shopper trust.
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Clients expect you to make the most of every image slot — empty space, weak visuals, or filler content signals wasted opportunity.
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Designs should feel cohesive across the listing and A+ — visual inconsistency lowers perceived quality and performance.
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Text overlays need to be concise, readable, and relevant — decorative fonts or overstuffed slides will be flagged.
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Feedback rounds must be handled with precision — sloppy edits, ignored instructions, or missing variants are unacceptable.
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Final assets are expected to be upload-ready and organized — no client should have to fix your file structure.
What You’ll Be Doing
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Produce compliant, high-conversion listing images and A+ modules using approved brand assets and Amazon specifications.
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Turn product features into clear visual cues and persuasive overlays that reduce buyer hesitation and improve scanability.
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Apply client brand guides with discipline across layouts, colors, fonts, and image tone to maintain consistency and trust.
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Use every image slot with intention — no repeats, no fluff, and no wasted space across the gallery.
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Execute feedback accurately across all versions and variants, ensuring edits match instruction without downgrade in quality.
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Prepare and package all final files in upload-ready format with zero missing assets, naming issues, or layout errors.
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Maintain version control and update design files promptly to reflect current specs, copy updates, or content shifts.
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Identify and streamline repeatable steps using basic automation tools or templates to reduce turnaround time without losing quality.
What You’ll Hand Over
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A complete set of listing images (Main + Gallery) optimized for clarity, compliance, and conversion.
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A+ Content panels designed to Amazon specs, with approved copy, branded visuals, and module-ready layouts.
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Final asset folders labeled and organized by SKU, including editable files and upload-ready exports.
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A feedback log confirming all revision rounds, variants addressed, and client approvals received.
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A visual consistency check summary confirming alignment with brand guidelines across the full content set.
Tools You’ll Need to Use
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Adobe Photoshop — For creating and editing high-quality product images, infographics, and A+ content visuals.
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Adobe Illustrator — For designing scalable vector graphics used in branding elements and custom illustrations.
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Canva (Pro) — For executing quick-turn designs and brand-consistent templates across product pages.
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Amazon Seller Central (Listings & A+ Modules) — For uploading and optimizing visual content directly on Amazon product listings.
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Figma — For collaborative layout design and mockups, especially for content versioning and feedback loops.
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Google Drive (Docs, Sheets, Slides) — For managing asset documentation, image copy, and client content approvals.
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Dropbox or Google Drive (File Management) — For organizing, sharing, and accessing design files efficiently across teams.
Why Work Smarter
If you can’t automate basic repetitive tasks, your value drops. This doesn’t mean you have to be a full-stack developer. It means being aware of what’s automatable, and where tools can be used to speed things up without sacrificing quality. Design may be creative, but the workflows around it are predictable—and predictable means automatable.
OES sets this as a standard because the market already demands it. You don’t need to be an automation expert today, but if you’re not positioning yourself in that direction, you’re already behind.
Why Your Work Matters
In Amazon’s high-stakes marketplace, poor listing design drains revenue fast. A missed spec, a cluttered graphic, or an off-brand slide can derail conversions, trigger bad shopper signals, and stall performance across ad spend and organic ranking. For clients, these aren’t soft errors — they’re expensive ones. Great design isn’t decorative here; it’s what turns scrolls into scans, scans into clicks, and clicks into sales.
This is why clients don’t treat listing and A+ graphics as secondary. Your output directly impacts whether their product wins or loses in one of the most competitive retail channels on the internet. Strong execution drives higher click-through rates, adds instant credibility, and supports every other strategy in play — from PPC to SEO to CRO. There’s no back seat in this role — your work sits at the center of their profitability and customer trust.
What We Expect From You
As a Graphic Design Assistant (Listings & A+ Content) at the Generalist tier in Amazon + Private Label, your job is to execute consistently, manage volume without compromising quality, and ensure your outputs stay tightly aligned with listing strategy, conversion goals, and Amazon policy. You’re the operator who turns briefs and brand templates into compliant, high-performing visual assets—including product infographics, gallery images, and A+ modules—while maintaining creative discipline. Generalists at OES are defined by reliability under pressure, structured judgment, and the ability to deliver work that meets spec without needing oversight at every step.
You take accountability for deadlines, know how to flag risks early, and follow standards even when no one is looking. You treat every project as a profit-driver, not just a design task—because you understand that good visuals sell, but only when they serve the listing strategy. You’re not chasing artistic freedom; you’re solving for conversion, compliance, and clarity. At this level, you don’t just “do the work”—you uphold the workflow. This is not an entry-level position—it’s a seat that protects the output, reputation, and profitability of the brands we manage.
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$450 – $1,230
OES salary standards reflect real market benchmarks, tier and experience level, ensuring fair pay for VAs and realistic expectations for clients.
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