Role Overview
The Affiliate Program Manager at Strategist level is brought in to drive profitable creator partnerships that directly impact sales velocity on TikTok Shop. Clients hire for this role when they’ve validated product-market fit and need a calculated growth lever—not just someone who chats with influencers, but someone who understands how affiliate momentum works in TikTok’s algorithmic ecosystem. You’re expected to think like a performance marketer, act like a partner manager, and map out an affiliate pipeline that scales revenue, not just content volume.
This is not a creator outreach role, and it’s not about managing reactionary tasks from a dashboard. You’re not being hired to fill slots—you’re here to build an economic flywheel through the right creators, at the right commission structures, with the right timing. Clients expect clear revenue ROI tied to affiliate performance and consistent progress toward scale. If this role underperforms, clients stall out on TikTok—even with good product and content. If done right, this becomes a long-term revenue channel that lowers CAC and deepens brand reach.
Standards You Must Meet
• Clients expect new affiliate relationships to drive sales lift within 30 days — if creators aren’t converting, they expect you to adjust fast.
• You’ll be judged on your ability to recruit sellers that move volume, not just post — this role is ROI-led, not content-led.
• Commission structures must be intentional and dynamic — clients will not tolerate flat, unresponsive payouts that stall performance.
• You must own pipeline velocity week to week — client growth stops when creator touchpoints stop.
• Clients expect to see attribution linked back to affiliate partners — vague credit or uncertain impact is not acceptable.
• Strategic timing is key — launching the right creator at the wrong moment is still a miss in the client’s eyes.
• If inactive affiliates linger in the program — clients see it as lost margin and poor management.
• You’re here to build a repeatable revenue lever — clients expect systems, not one-off wins.
What You’ll Be Doing
• Build and manage a live pipeline of converting TikTok creators based on product relevance and sales performance.
• Implement, test, and refine performance-based commission structures that sustain affiliate momentum and protect ROI.
• Monitor creator output and track attribution daily to make real-time decisions that drive velocity or cut drag.
• Schedule creator launches to align with product drops, seasonal demand, and platform trends — never randomly.
• Flag and remove low-performing or inactive affiliates before they impact metrics, morale, or margin.
• Lead affiliate onboarding with clear expectations, compliance checks, and conversion-focused positioning.
• Deliver weekly reporting that connects creator actions to exact revenue outcomes — no vague wins, no guesswork.
• Apply automation tools to eliminate time-waste and improve speed across recruiting, approvals, and reporting tasks.
What You’ll Hand Over
• A validated affiliate roster with active, ROI-positive creators and their tracked sales performance.
• Weekly performance reports showing sales lift, top affiliates, ROI by commission tier, and revenue gaps.
• A live pipeline of vetted TikTok creators ready for activation, paused by trend or timing, not quality.
• A dynamic commission strategy documented by tier, offer, rationale, and trigger points for adjustment.
• A removal summary of underperforming or inactive affiliates with margin impact and replacement plan noted.
Tools You’ll Need to Use
• TikTok Shop Affiliate Center — Primary dashboard for managing affiliate assets, tracking performance, and handling creator partnerships.
• TikTok Creator Marketplace (TCM) — Used to identify, vet, and recruit TikTok creators aligned with campaign goals.
• Google Sheets — Essential for tracking performance metrics, managing affiliate rosters, and maintaining up-to-date reporting.
• Canva (Pro) — Supports the creation of quick visual assets or offer decks useful in affiliate onboarding and communications.
• Slack — Enables real-time collaboration with internal teams and clients for faster updates and alignments.
• Meta Business Suite — Useful when coordinating cross-platform affiliate campaigns or benchmarking against Meta performance.
• Zoom — Required for hosting affiliate onboarding calls, performance reviews, and strategic alignments with stakeholders.
Why Work Smarter
For Affiliate Program Managers, the ability to automate recurring tasks (e.g., form submissions, report updates, email follow-ups, creator approvals) is quickly becoming the minimum expectation. If you can’t automate basic workflows, your client is spending money to solve a problem that should no longer exist. Knowing how automation connects to affiliate operations makes you more efficient, more valuable, and harder to replace.
OES sets this awareness as a standard because the market already expects it. You don’t need to be an engineer — but you do need to stop doing work that smart systems already handle better and faster.
Why Your Work Matters
In TikTok Shop, speed and sales are inseparable. Every week without a converting affiliate strategy costs clients real revenue, burns ad budget, and kills momentum. This role isn’t optional—it’s central. Clients with product-market fit are ready to grow, but without a strategist actively driving affiliate lift, their campaigns stall no matter how good the product is. Underperformance here delays launches, eats margin, and erodes trust fast.
This is not support work. Strong Affiliate Program Managers directly protect the bottom line by ensuring the right creators get launched at the right time with the right incentives. The difference between a strategic rollout and a mismatched creator push is often tens of thousands in missed or captured revenue. Every action you take either strengthens a client’s sales velocity or creates drag. This role owns that line—week in, week out.
What We Expect From You
As a Strategist-level Affiliate Program Manager in TikTok Shop + Affiliate Marketing, you are expected to own the strategic health, compliance posture, and profitability of the affiliate programs under your command. You’re trusted to assess risk, enforce standards, and correct broken systems fast—with minimal oversight. You use data to back judgment calls, protect margins at scale, and know when noise is just noise. You hold others to performance benchmarks with clarity and spine, and you bring structure where there is chaos in recruitment, activation, and creator retention.
You’re not just chasing commissions—you’re building a channel that meets operational, financial, and compliance targets every week. You understand what moves a creator, what converts an audience, and how affiliate behavior impacts fulfillment and store KPIs. You can drive performance without compromising brand protection or affiliate compliance. You’ll be expected to lead calls with creators, enforce funnel checks, and operate with total visibility and discipline. If you sit in this seat, you drive affiliate strategy like the business depends on it—because it does.
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$615 – $1,605
OES salary standards reflect real market benchmarks, tier and experience level, ensuring fair pay for VAs and realistic expectations for clients.
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