Role Overview
Clients bring you in to grow their TikTok Shop through performance-based marketing. Your role is to set up, manage, and scale affiliate programs that drive actual sales—period. This is not about collecting influencers or tracking views. It’s about building a pipeline of partners who can convert traffic into revenue. Clients are looking for real traction, fast, without hand-holding. They expect you to own the affiliate channel and make it a predictable source of sales.
This is not a promotions coordinator or a social media VA. You’re not here to spam DMs or post discount codes. You’re here to think like a marketer, act like a manager, and deliver like a revenue owner. If results stall, the client eats the cost. If it scales, you become essential. The risk is wasted budget and slow growth; the reward is a profitable, low-CPA sales engine powered by TikTok’s affiliate ecosystem. Either way, the impact is direct and measurable.
Standards You Must Meet
• You must deliver affiliate-driven sales, not just outreach activity, content posts, or creator signups.
• Clients expect a working affiliate pipeline within weeks—not months. Lag = lost confidence.
• The partners you onboard must be aligned, active, and converting—no dead lists or vanity metrics.
• You’re judged on revenue, not effort. If commissions go up, you stay. If they stall, you don’t.
• Every campaign should be trackable, optimized, and tied directly to TikTok Shop sales data.
• Missed follow-ups, disorganized program terms, or sloppy onboarding break trust fast.
• You’re expected to pilot tests (i.e., discount tiers, bonus triggers, creator bundles) and report wins clearly.
• If the client has to chase updates, review basic tasks, or explain strategy—you’ve already failed the brief.
What You’ll Be Doing
• Identify, vet, and recruit TikTok creators with proven sales potential for affiliate partnerships.
• Set up trackable campaigns with clear commission structures, conversion goals, and aligned incentive triggers.
• Manage affiliate onboarding with ready-to-deploy links, promo assets, and campaign instructions—no delays.
• Monitor sales data daily and adjust creator activity, deals, or targets based on real-time performance.
• Launch and test creator bundles, tiered rewards, and bonus offers tied directly to TikTok Shop conversions.
• Maintain precise records of affiliate output, revenue impact, and payout accuracy using clean, trackable systems.
• Deliver weekly performance reports with data-backed insights, action steps, and clear recommendations.
• Replace underperforming affiliates quickly with stronger profiles that match the product and audience fit.
What You’ll Hand Over
• A vetted list of active TikTok creators with aligned offers, live links, and first sales tracked.
• Weekly performance dashboard showing affiliate-driven revenue, top partners, and low performers to replace.
• Affiliate incentive plan with structured commission tiers, bonus triggers, and payout timelines.
• Link tracking system with attribution by creator, product pushed, and sales outcome—no guesswork.
• A summary of pilot tests run (e.g. bundles, offers, influencers) and clear recommendations on what scaled profitably.
Tools You’ll Need to Use
• TikTok Shop Affiliate Center – Core platform for discovering, managing, and tracking affiliate partnerships on TikTok Shop.
• TikTok Creator Marketplace (TCM) – Essential for sourcing and vetting creators aligned with product campaigns.
• Google Sheets – Used for organizing affiliate performance data, tracking commissions, and managing creator contact lists.
• Bitly (or similar link shorteners) – Ensures trackable, clean affiliate links for use in creator content and reporting.
• Canva – Needed for creating basic affiliate program assets like promotional kits, onboarding decks, and instructionals.
• Meta Business Suite – Useful when coordinating cross-platform affiliate efforts or verifying influencer audiences.
• Gmail (or Gsuite tools) – Central for outreach, follow-ups, and tracking communication with affiliate partners.
Why Work Smarter
Being able to spot repetitive tasks and automate them—or at minimum, suggest automation options—is quickly becoming the baseline for operational competence. You’re not expected to be an engineer, but you are expected to be automation-aware. If you can’t keep up with those using smarter systems, you’re not competitive.
At OES, this is not optional development—it’s standard readiness. Clients expect it, whether they say it or not. So we set it as a baseline, because the market already has.
Why Your Work Matters
Affiliate performance is not a side channel—it’s a core revenue lever. Brands on TikTok Shop don’t have time to “build an audience.” They need direct sales from creators who can convert fast, with zero handholding. When this role is filled by someone passive or disorganized, the entire program stalls—traffic dries up, commissions fall flat, and clients lose money. When it’s owned by someone sharp and outcomes-focused, it turns into a high-margin, low-CPA growth engine.
Clients aren’t buying labor—they’re trusting you with sales velocity. A slow start, bad creator match, or missed follow-up doesn’t just cost opportunity—it breaks trust. This role exists to build a sales pipeline that works while the client sleeps. If you drop the ball, they feel it fast. If you do it right, you become essential—because you’re not supporting growth, you’re driving it.
What We Expect From You
As a Specialist Affiliate Program Expert in TikTok Shop, you are expected to own both the strategy and execution of profitable affiliate systems. You understand the mechanics of TikTok Shop’s creator network, and you know how to leverage it without compromising compliance or sustainability. You’re comfortable making data-backed decisions, and you grasp the balance between cost, conversion, and creator selection. You don’t just follow affiliate trends—you assess them critically, adapt them to the brand’s positioning, and make sure they serve client profitability above all.
We’re looking for someone who thrives under accountability and knows the consequence of poor judgment in affiliate execution. You’ve built or scaled affiliate programs before, and you approach every creator pitch, commission offer, and product push with discipline. You understand that sloppy outreach leads to blown budgets—and that a tight affiliate loop equals real revenue. In this role, results are measurable, and low output can’t be hidden. If you’re ready to lead affiliate strategy with the precision OES clients expect, this Specialist seat is yours to prove.
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$450 – $1,350
OES salary standards reflect real market benchmarks, tier and experience level, ensuring fair pay for VAs and realistic expectations for clients.
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