Role Overview
Clients don’t hire a Repricing and Promotions Expert to “tag items on sale” or simply change numbers on a price list. They bring you in to actively protect their margins, sharpen their pricing strategy, and move stock without losing control of profitability. In wholesale and reselling, price is leverage—it impacts sales velocity, buyer loyalty, perception of value, and total revenue. Your role is to help the client compete smartly, not sell blindly. Every pricing decision you make must reflect both current market realities *and* the business’s internal cost structure and goals.
This is not a “set-and-forget” pricing task, and it’s not about chasing lowest price. It’s about sustainable advantage. If you discount too aggressively, the client bleeds margin and trains B2B buyers to wait for markdowns—bad for long-term viability. If you wait too long or miss windows to reprice, inventory stalls and cash flow locks up. Promotions that look good on paper but aren’t connected to real buyer behavior do nothing. The impact of this role is binary: do it well and the business clears products at profitable speed; do it poorly and the client either loses money or sits on unsellable stock.
Standards You Must Meet
• Pricing decisions must protect margin while keeping stock moving—your updates should show improved sell-through without profitability loss.
• You’re expected to spot and act on pricing triggers (slow movers, trends, competitor shifts) before the client has to point them out.
• Promotions must hit clear goals (e.g., cash flow, velocity, upsell) and align with buyer behavior—discounting alone is not a strategy.
• You cannot run on autopilot; stale pricing or missed timing leads to locked-up inventory and questions about your grip on the numbers.
• Clients will watch how well you balance wholesale complexity (e.g., tiered pricing, MOQ impact) with day-to-day SKU-level execution.
• Reports must clearly show what pricing actions were taken, why, and what they achieved—this is how clients trust your judgment.
• If pricing changes train customers to wait or devalue the product, that’s a failure—they expect you to play the long game, not chase a spike.
• Bottom line: the client doesn’t need discounted products; they need optimized pricing that converts at full volume with sustainable returns.
What You’ll Be Doing
• Audit product pricing weekly in WooCommerce and adjust based on sell-through data, inventory age, and category-level performance.
• Create and apply tiered or volume-based wholesale pricing schemes that preserve margin while supporting reseller velocity.
• Identify underperforming SKUs early and propose pricing tactics, bundles, or promotions to clear stock profitably.
• Build, schedule, and deploy goal-oriented promotions tied to cash flow needs, seasonality, or buyer behavior triggers.
• Monitor competitor pricing and surface strategic positioning shifts backed by SKU-level data you can act on.
• Track and evaluate the impact of pricing changes on sales velocity, gross margin, and inventory turnover week to week.
• Maintain a rolling promotions and pricing calendar to ensure timely execution without relying on client prompts.
• Test new pricing strategies at small scale and document buyer response to guide future decision-making.
What You’ll Hand Over
• Weekly pricing performance reports showing updated SKU prices, sell-through shifts, and margin impact.
• A validated list of slow or stagnant items with proposed repricing, bundling, or clearance strategies.
• Executed promotion summaries detailing purpose, timing, target products, and post-campaign performance.
• Competitor pricing snapshot with actionable insights for SKU-level repositioning or offer enhancement.
• Updated pricing calendar tracking seasonal changes, upcoming promos, and system-synced adjustments.
Tools You’ll Need to Use
• WooCommerce – Primary platform for managing product pricing, promotions, and wholesale pricing structures.
• Google Sheets – Essential for bulk price management, tracking, and coordinating promotional rollouts.
• Microsoft Excel – Used for advanced pricing analysis, margin calculations, and offer modeling.
• Looker Studio (formerly Google Data Studio) – Key for building pricing dashboards and monitoring promotion performance.
• QuickBooks Commerce (formerly TradeGecko) – Important for syncing pricing, inventory, and reseller data across channels.
• Mailchimp – Used to deploy and analyze promotional email campaigns targeting wholesale buyers.
• SEMrush or Ahrefs – Supports competitive price benchmarking and keyword-driven promo positioning.
Why Work Smarter
As a Repricing and Promotions Expert, you must at minimum understand where basic task automation can be applied: syncing price changes, bulk updates, scheduled promotions, and simple data pulls. You don’t need to be an expert in workflow tools today, but make no mistake — this capability is becoming the default. The clients who invest in automation expect their VAs to speak the same operational language.
OES sets this as a standard because the market already expects it. Whatever isn’t automated already will be. The only question is if your workflows will keep up.
Why Your Work Matters
Pricing is not a back-office task—it’s one of the most powerful levers a wholesale business has, and right now, clients cannot afford missteps. When pricing is reactive or misaligned, inventory gets stuck, margins disappear, and trust from B2B buyers erodes. On the other hand, when pricing strategy is crisp, timely, and tuned to both buyer behavior and cost realities, it becomes a profit engine. In reselling and distribution, velocity without margin is a loss; margin without movement is a dead investment. This role keeps that balance alive.
Clients depend on you to act before problems show up in the numbers. Repricing isn’t just analysis—it’s intervention. Promotion isn’t just visibility—it’s conversion. One late update, one misread trend, or one poorly timed discount, and the business bleeds either cash or opportunity. That’s why this role isn’t negotiable: it’s not about keeping prices current; it’s about keeping the business competitive and liquid every single week.
What We Expect From You
As a Specialist in Repricing and Promotions for WooCommerce + Wholesale, your primary charge is safeguarding profit margins without compromising reseller viability. You’re not just changing prices—you’re interpreting cost structures, running promo logic, and moving inventory with precision. We are looking for someone who understands how to navigate markup windows, supplier constraints, and periodic campaign timelines. The right person in this seat applies pricing strategy with zero tolerance for guesswork—it’s data-backed, rules-bound, and profit-tuned.
You must have sound commercial judgment and a disciplined approach to risk, especially when you’re pushing bulk promos or running timed discounts that affect sell-through and supplier compliance. You will be expected to hold both accuracy and speed at the same standard—because every price you push out either preserves margin or cuts into it. This role is trusted to touch active listings and live campaigns; that means accountability isn’t optional—it’s built into every decision you make. If you drop the ball, it has a cost. This is a Specialist role with strategic weight—own it like the margin depends on you, because it does.
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$530 – $1,420
OES salary standards reflect real market benchmarks, tier and experience level, ensuring fair pay for VAs and realistic expectations for clients.
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