Role Overview
The Store Optimization Expert is hired to make a TikTok Shop work the way it’s supposed to: efficient, responsive, and profit-focused. Clients don’t need someone to just ‘fix listings’ — they need someone to surface problems, drive improvements, and keep the store aligned with winning performance. You’re here to make the store easier to buy from, faster to scale, and harder to break. That means carrying the weight not just of execution, but of outcome. If the store becomes a bottleneck, the client feels the loss directly in drops, returns, and wasted spend.
This is not a basic VA role, and it’s not about routine admin. Clients don’t pay for maintenance — they pay for growth. You’re expected to think in data, move with urgency, and act like the store’s health and revenue depend on you — because they do. A weak optimization expert gets stuck in tasks. A strong one moves with strategy and finds leverage. The difference is not just performance — it’s whether a client decides to double down, or shut the whole operation down.
Standards You Must Meet
• You’re expected to improve conversion — that means data-backed listing tweaks, not guesswork or recycled templates.
• Pages must load fast, look clean, and highlight offers clearly; clients will question every bounce and abandoned cart.
• You should catch and fix stock, shipping, and pricing mismatches before customers do — backend accuracy is non-negotiable.
• Clients count on speed: if updates take days or issues linger, they’ll assume the store — and you — can’t keep up.
• You’ll be judged by outcomes, not effort — if store fixes don’t lead to higher margins or smoother ops, they’re not working.
• Bringing store insights to the table proactively sets you apart; silent execution gets mistaken for inattention.
• If poor product tags, missing variants, or skipped A/B tests slow down a drop, the blame lands on optimization — and rightly so.
• The store should get sharper every week; if it feels flat or reactive, the client won’t wait long to replace you.
What You’ll Be Doing
• Run weekly audits on all listings to identify weak images, vague copy, or missing variants and submit fixes before conversions drop.
• Optimize product pages with assets that load fast on mobile, highlight key offer hooks, and minimize bounce triggers.
• Review and reconcile stock levels, pricing, and shipping rules daily to ensure backend data matches the live storefront.
• Detect and flag tagging errors, duplicate variants, or SEO conflicts before they break product visibility or performance.
• Monitor cart drop-off points using platform metrics and immediately test adjustments to recover stalled sales flows.
• Execute store updates within 24 hours of issue detection to maintain momentum and client confidence.
• Plan and launch A/B tests based on current sales activity and user interaction — not generic schedules or assumptions.
• Keep a weekly store log covering critical changes, resolved issues, and insights to actively brief the client on progress.
What You’ll Hand Over
• A weekly Store Performance Summary outlining conversion metrics, issues fixed, and prioritized next steps.
• A clean, optimized product listing batch with updated images, copy, tags, and variant options ready for launch.
• A resolved mismatch report confirming all stock, pricing, and shipping settings are synced and storefront-accurate.
• A/B test logs with before/after data, performance insights, and recommendations for rollout or rollback.
• A live store audit sheet showing reviewed SKUs, flagged risks, and actions taken to support active campaigns.
Tools You’ll Need to Use
• TikTok Shop Seller Center – Central platform for managing listings, orders, promotions, and store performance on TikTok Shop.
• Shopify – Widely-used eCommerce platform for housing and managing product catalogs that integrate with TikTok Shop.
• WooCommerce – Primary tool for WordPress-based dropshipping setups requiring flexible product and order control.
• CJ Dropshipping – Core supplier integration tool for sourcing products, syncing inventory, and handling fulfillment.
• AliExpress – Major product sourcing site commonly used for validating trends, pricing, and supplier performance.
• Canva – Essential for rapid development of visually consistent product images and promotional creatives.
• Google Sheets – Standard tool for tracking product data, pricing strategies, analytics, and optimization plans collaboratively.
Why Work Smarter
You are not required to be an automation engineer. But awareness is now the baseline. You should know what’s automatable, be able to identify bottlenecks, and be ready to work with—or at least communicate effectively with—automated systems. This is what clients expect, even if they don’t say it outright.
OES sets this as a standard because the market already has. If you’re not adapting to automation, you’re falling behind.
Why Your Work Matters
Right now, store performance is the difference between a profitable drop and a failed one. Every lag in page speed, mismatch in pricing, or untested listing costs real money — not later, but today. Clients are launching fast, spending confidently, and expecting the store to keep up without friction. When conversions dip, they don’t point to ads or strategy first — they look at the store. If you don’t catch issues before shoppers do, you’re not just behind — you’re bleeding the client’s margins.
This role is not an add-on. It is one of the core levers keeping the entire business viable. A sharp Store Optimization Expert doesn’t just protect revenue — they unlock it, by keeping operations tight and storefronts conversion-ready at all times. If your execution is slow, sloppy, or basic, clients will lose trust and momentum instantly. But if you deliver smart improvements fast and often, you become the reason they scale. This is not backend work — it’s frontline performance.
What We Expect From You
At the Specialist level, you are not here to guess. OES expects you to bring proven expertise in TikTok Shop operations and product optimization—able to audit, identify high-leverage variables, and implement changes that move KPIs. You don’t rely on plug-and-play strategies; you understand product lifecycle on the platform, algorithm behavior, and how to architect stores positioned for Sell-Through Rate and retention, not just short-term clicks. You’re expected to protect profitability by making clean, compliant, data-backed decisions—without waiting to be told what to fix.
You own performance and don’t flinch when there’s pressure—because this seat comes with direct accountability. Your judgment must be sharp: when to scale a SKU, kill a listing, upsell a winning product, or reset strategy mid-campaign. Clients trust OES to de-risk the TikTok Shop path with discipline and structure, and in this role, you are that structure. If you’re not confident managing fast-changing store dynamics while tracking performance-to-goal weekly, this isn’t the role for you. The stakes are high here—because your work directly impacts store health, brand credibility, and total revenue.
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$450 – $1,275
OES salary standards reflect real market benchmarks, tier and experience level, ensuring fair pay for VAs and realistic expectations for clients.
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