Role Overview
Clients hire a Marketing and Promotions Expert to move product. Not just to post content, send emails, or run ads—but to drive actual sales through campaigns that are strategic, measurable, and aligned with the brand. In POD, where product margins are tight and competition fierce, clients don’t need vague visibility—they need targeted traffic that converts into profit. This role exists to bring sales in the door through smart timing, audience targeting, and offer design that make the store worth visiting now, not later.
This is not just a content creator, ad technician, or idea generator. A client doesn’t pay for experimentation—they expect you to plug into their brand quickly, understand what they’re selling and who they’re selling to, and build launch calendars and campaigns with purpose. A disconnected effort here wastes more than budget; it erodes trust and damages store momentum. Done well, your strategy lifts customer engagement, unlocks store potential, and gives the client the breathing room to scale. Done poorly, it burns cash and leaves the store invisible.
Standards You Must Meet
• Campaigns must be sales-focused, not content-driven—clients expect measurable ROI, not engagement for engagement’s sake.
• You’re expected to develop and execute marketing calendars that align with shopping behavior and product drops—random blasts won’t cut it.
• Offers and promos must be purposeful and timely; clients will judge harshly if “urgent” campaigns don’t move inventory.
• Traffic must be targeted and intentional—generic reach or poorly segmented audiences waste ad spend and erode trust.
• Clients expect you to study their brand, not guess—strategy disconnected from their positioning gets flagged fast.
• You must track, report, and optimize based on results—guesswork with no performance insight signals misalignment.
• Poorly coordinated promotions that confuse buyers or undercut profits are unacceptable—clarity and control are key.
• Each tactic you deploy should serve a clear objective; doing something “just to stay active” is not good enough.
What You’ll Be Doing
• Build structured promo calendars that match product drops, seasonal cycles, and real buyer behavior.
• Plan, launch, and iterate paid ad campaigns that drive traffic with clear conversion intent and controlled spend.
• Write and deploy offer-driven email and SMS sequences that move inventory, not just boost engagement.
• Break down and analyze past campaign results to guide future strategy with performance data—not guesses.
• Collaborate with product and creative teams to align messaging, visuals, and timing for every promotion.
• Segment lists and audiences with precision to ensure every message hits the right customer at the right moment.
• Monitor platform trends and adapt campaigns quickly to stay competitive and relevant in fast-moving markets.
• Report execution results clearly to clients, showing impact and next steps tied to store goals and KPIs.
What You’ll Hand Over
• A fully mapped campaign calendar with dates, discounts, channels, and key messaging aligned to store goals.
• A ready-to-launch bundle of sales assets including email/SMS copy, ad creatives, and offer visuals.
• A segmented audience sheet with targeting recommendations based on past performance and buyer behavior.
• A post-campaign performance summary outlining traffic, conversions, ROI, and next-step action points.
• A validated list of automation triggers (email flows, SMS, ad retargeting) used to scale campaign reach efficiently.
Tools You’ll Need to Use
• Shopify Admin – Central hub for managing storefront promotions, sales campaigns, and product visibility.
• Facebook Ads Manager – Required for creating, managing, and optimizing high-converting Meta ad campaigns.
• Canva (Pro preferred) – Fast, effective platform for designing scroll-stopping creatives and promotional assets.
• Google Analytics – Essential for tracking traffic sources, campaign performance, and user behavior insights.
• Klaviyo – Core email and SMS marketing tool for segmenting lists, triggering promotions, and maximizing lifetime value.
• Instagram and TikTok (Business Suite) – Key platforms for organic growth, influencer outreach, and trend-based marketing.
• Google Sheets – Used daily to track campaign results, budgets, and promotional calendars with accuracy and transparency.
Why Work Smarter
Clients who leverage automation get compounding ROI. VAs who can’t automate basic tasks are now a cost, not an asset. It is not strictly required that you know automation today, but the truth is — it’s becoming the silent baseline clients expect. If you’re touching the same button more than once per campaign cycle, the system is leaking time and money.
At OES, we set AI and automation awareness as a foundational standard — not because it’s trendy, but because the market already demands it. Know it, or get left behind.
Why Your Work Matters
In Shopify + POD, a store is only as strong as its latest campaign. Slow weeks aren’t just slow—they’re missed margins, dead ad spend, and broken confidence. Clients don’t wait for momentum to build; they hire a Marketing and Promotions Expert to hit targets now, not next quarter. Every promo you run must bring in revenue or there’s no reason to keep it running. This role is how stores remain visible, competitive, and cash-positive in a market where buyers scroll fast and convert faster.
This is not a background role—it is a revenue-driving position with real consequences for performance. Poor execution means overstocked inventory, wasted outreach, and clients second-guessing whether ecommerce is worth the fight. Smart campaigns, sharp offers, and segmented traffic don’t just improve results—they prove that the store has a future. At OES, we don’t treat this as optional work. We treat it as front-line strategy that determines whether a client wins or quits.
What We Expect From You
As a Marketing and Promotions Expert at the Specialist tier in Shopify + POD, you’re expected to drive visibility and conversions through practical, data-backed campaigns—no guesswork, no fluff. You understand that in e-commerce, every promotion has a cost, and every click must earn its keep. You’re not just boosting posts—you’re designing and executing offers that push real product, on-brand, and on-strategy. You manage risk by thinking ahead: testing fast, tracking closely, and optimizing decisively. Your work supports profitability and protects it by ensuring compliance with platform rules and consumer trust.
We’re looking for someone who thinks like a strategist but moves like an operator. You must be able to move between launch detail and overall timeline, knowing that delivery without discipline erodes margin. You’re accountable for the messaging you run, the numbers you chase, and the quality of ROI you report. Copy, timing, sequencing, discounts—every lever on the promotion stack is your responsibility. If you take that level of responsibility personally, this Specialist role is your lane.
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$440 – $1,230
OES salary standards reflect real market benchmarks, tier and experience level, ensuring fair pay for VAs and realistic expectations for clients.
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