Role Overview
Clients bring on a Marketing and Promotions Expert because they need revenue-moving visibility—not just posts and promotions. In POD, discoverability is the first battle; clients depend on you to get the right eyes on the right products, on the right platform, at the right time. Your real value doesn’t come from running ads or launching coupons—it comes from generating qualified traffic that converts to consistent sales. Everything you do should be tied back to commercial outcomes: increased product ranking, higher conversion rates, and repeat buyers.
This role is not just about being creative, nor is it about flooding social media with designs. Clients are not hiring you to “try things” or do surface-level brand awareness work. They’re hiring you because they need someone who understands how Amazon’s demand engines work—and how to move traffic through them with intent. If your efforts don’t translate into measurable sales improvement, the entire business loses time, money, and market position.
The stakes here are direct and high. A strong promotions expert lifts a brand’s visibility and profitability quickly, especially during trend waves, seasonal cycles, or product launches. A weak one burns through ad budget, stalls momentum, and often costs the client more than they gain. The standard is commercial clarity—every campaign, every dollar, every decision must serve the bottom line.
Standards You Must Meet
- They expect targeted campaigns that generate visibility *and* sales—if traffic is high but conversions are low, something’s broken.
- Promotions must directly lift product rank or velocity; clients will track outcomes, not effort.
- Ad spend must be strategic and ROI-positive—burning budget on broad or blind targeting will lose client trust fast.
- Seasonal pushes and trend moments require fast, informed action; delays or missed windows will cost the client momentum.
- You must know the difference between brand awareness and commercial traction—clients are paying for the latter.
- Poor optimization (wrong audience, wrong placement, wrong timing) signals you don’t understand how Amazon demand flows work.
- Reports should tie results to decisions—clients will expect clear attribution from your campaigns, not vanity metrics.
- Above all, if your efforts don’t move units, increase conversions, or create repeat buyers, they’ll consider your role non-essential.
What You’ll Be Doing
- Launch and manage targeted Amazon promotions built to increase product ranking, velocity, and sales conversions.
- Run ad campaigns on and off Amazon with precise targeting and continuously optimize based on real-time performance data.
- Track seasonal and trend-driven opportunities, then deploy urgency-based campaigns that capitalize on shopper demand spikes.
- Coordinate with design and listing teams to align promotional assets with platform intent and buyer behavior.
- Optimize live campaigns daily, adjusting placements, budgets, and audiences to protect and grow ROI.
- Execute and monitor coupon, deal, and discount strategies that boost momentum without damaging pricing integrity.
- Deliver weekly reports that clearly link spend, campaign actions, and resulting sales—no fluff, just facts.
- Use past campaign data to inform new tactics that drive traction faster and reduce testing waste.
What You’ll Hand Over
- A weekly campaign summary showing spend, reach, conversions, and ROI, with clear explanations of what worked or didn’t.
- A fully executed promotions calendar aligned with seasonal demand, trend spikes, and product launch cycles.
- A live ad dashboard or tracker with current bid, targeting, and performance metrics across all active platforms.
- A report of promotion-driven product rank movements and attributed revenue lift within Amazon or Etsy.
- A curated set of optimized coupon and deal offers linked to actual sales impact and retention data.
Tools You’ll Need to Use
- Amazon Seller Central – Primary platform for listing management, promotions, and tracking campaign performance for Amazon marketplace.
- MerchantWords or Helium 10 – Essential for Amazon keyword research and optimizing product visibility in search.
- Canva Pro or Adobe Photoshop – Used for creating high-converting marketing creatives and enhanced brand content.
- Facebook Business Manager – Manages Meta ad campaigns for driving external traffic to Amazon or POD landing pages.
- Mailchimp or Klaviyo – Core email marketing tools for engaging remarketing lists and promoting new product launches.
- Google Analytics – Tracks performance across drive-to-site campaigns, helping align efforts with customer behavior.
- Etsy Seller Dashboard – Required for managing listings, promotions, and store analytics in POD niche-specific platforms.
Why Work Smarter
Workflows that used to be manual — uploading listings, syncing data, scheduling campaigns, tracking file deliveries, reporting ad performance — are now routinely handled via platforms like Zapier, Make, or n8n. These tools don’t replace your core skills; they amplify them. Familiarity with automation is not officially required today, but in truth, it has become the silent baseline expectation in the market.
At OES, we set that baseline clearly. Marketing support that cannot streamline basic workflows is no longer competitive. The market demands more — and so do we.
Why Your Work Matters
Visibility without conversion is wasted spend. In the Amazon + POD space, attention is expensive—and fleeting. If the right traffic isn’t converting into rank movement and repeat buyers, the client’s business isn’t sustaining. Every delay, every poorly targeted ad, every missed trend window bleeds profit and erodes momentum. That’s why this role isn’t optional—it’s a direct lever on sales, competitiveness, and brand survival.
Clients don’t bring in a Marketing and Promotions Expert for experimentation—they bring you in to make every dollar of spend translate into commerce results. When done well, your campaigns not only protect the client’s margins, they multiply them. When done poorly, the client loses trust, loses revenue, and often exits before a brand can scale. This isn’t support—it’s a commercial engine. At OES, that’s non-negotiable.
What We Expect From You
As a Marketing and Promotions Expert at the Specialist tier, you’re expected to operate with precision, consistency, and tactical judgment. You’ve moved past basic execution — you now design, adjust, and optimize layered promotions across Amazon and POD platforms with profitability in mind. You bring sharp channel fluency: knowing which lever to pull, when to pivot, and how to structure offers that convert without violating platform policies. This role demands strict discipline in campaign reporting, competitor watching, and promotional compliance. You’re not experimenting — you’re refining strategy for repeatable, scalable results.
We’re looking for someone who can own a promotional calendar, monitor ROI coldly, and manage risk without losing speed. Your value is not just in reaching buyers, but in doing so efficiently, profitably, and in alignment with product cycles and market shifts. You are accountable for how your decisions affect visibility, conversion rates, and return on ad spend. You must think like a marketer, act like an operator, and report like a strategist. This role doesn’t just support growth — it helps define how products move to the front of the market.
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$495 – $675
OES salary standards reflect real market benchmarks, tier and experience level, ensuring fair pay for VAs and realistic expectations for clients.
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